Knihy o biznise a manažmente

Originally published during the depths of the Great Depression-and equally valuable during booming economies or hard times—Dale Carnegie's rock-solid, time-tested advice has carried countless people up the ladder of success in their business and ...

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Doing well with money isn't necessarily about what you know. It's about how you behave. And behavior is hard to teach, even to really smart people...

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  27,45 €

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If you want to be the best, you have to have the right skillset. From effective business writing and presentations to running productive meetings, The Ultimate Business Communication Book is a dynamic collection of tools, techniques...

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  18,95 €

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This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing,retailing,catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout...

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  32,39 €

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From Kim Scott, author of the revolutionary New York Times bestseller Radical Candor, comes Just Work: Get Sh*t Done, Fast & Fair - how we can recognize, attack, and eliminate workplace injustice...

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  18,50 €

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If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the world’s legendary advertising men...

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  21,32 €

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Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star...

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  16,22 €

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Hasan isn't one to avoid arguments. He relishes them, as the lifeblood of democracy and the only surefire way to establish the truth...

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  15,16 €

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Critical feedback, delivered frequently and expertly, can be a game changer - it can turn average performers into the hardest workers and stars into superstars...

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  12,03 €

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Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

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  24,73 €

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Talking with confidence is the key to success in life. Even the tech titans know that - LinkedIn CEO Jeff Weiner believes that it's not coding that is the crucial skills gap of the future, it's speaking well. But there's a catch-22 in modern...

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  15,40 €

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What happens when media and politics become forms of entertainment? As our world begins to look more and more like Orwell's 1984, Neil's Postman's essential guide to the modern media is more relevant than...

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  21,64 €

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When the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne...

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  29,54 €

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In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...

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In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers...

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  28,95 €

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This book will change the way you think about persuasion, and have you closing deals in no time...

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  14,19 €

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How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble...

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  61,67 €

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How can we be our strongest selves in life's most challenging situations? We often approach these situations - job interviews, difficult conversations, speaking up for ourselves - with anxiety and leave them with regret. Moments that require us to be ...

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  14,25 €

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If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, The Ultimate Marketing and PR Book is a dynamic collection of tools, techniques, and strategies for success...

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  18,50 €

  Na sklade 1 ks