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129 produktov
Maximizing the trader’s state of mind is the key to successful results. Conflicts, contradictions and paradoxes in thinking can spell disaster for even a highly motivated, astute and well grounded trader...
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Knihapevná väzba s prebalom77,77 €-4 %Na sklade 3 ks
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications...
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Knihabrožovaná väzba63,37 €-5 %Na sklade 1 ks
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...
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Knihapevná väzba49,98 €-5 %Predobjednávka,
vychádza o päť dní
A guide to the next generation of retail businesses. Meet the innovators and entrepreneurs who run shops, and learn how you can too...
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Knihapevná väzba46,22 €-5 %Na sklade 1 ks
Build A Business That Goes Beyond Paying Bills—It Changes Your Life. Life. Liberty. And the Pursuit of Entrepreneurship...
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Knihapevná väzba45,00 €Viac ako 30 dní
A magisterial history of the astounding rise - and unimaginable fall - of America's most iconic corporation...
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Knihabrožovaná väzba23,35 €-5 %Viac ako 30 dní
To stay competitive in today’s market,organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet...
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Knihabrožovaná väzba38,11 €-5 %Viac ako 30 dní
Create, manage, and measure innovation...
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Knihabrožovaná väzba36,30 €Viac ako 30 dní
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Central banking is magic. With a few words, the Fed can lift the stock market out of desperation and catapult it towards euphoric highs. With a few keystrokes, the Fed can conjure up trillions of dollars and fund virtually unlimited Federal spending...
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Knihabrožovaná väzba34,50 €Viac ako 30 dní
Help transform your business and innovate like the world's top tech companies! In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model..
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Knihapevná väzba32,95 €Na sklade 2 ks
Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns...
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Knihapevná väzba32,88 €-5 %Na sklade 1 ks
The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant...
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Knihapevná väzba32,75 €-5 %Viac ako 30 dní
Billions of dollars are wasted each year trying to prevent ‘dirty money’ entering a financial system that is already awash with it. The authors challenge the global approach, arguing that complacency, self-interest and misunderstanding have now...
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Knihabrožovaná väzba32,15 €-5 %Viac ako 30 dní
From the New York Times bestselling author of Digital Minimalism and one of the world's top productivity experts, a groundbreaking philosophy for creating great work at a sustainable pace...
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Knihabrožovaná väzba21,12 €-4 %Na sklade 2 ks
National Bestseller Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park...
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Knihapevná väzba31,59 €Na sklade 2 ks
More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process....
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Knihabrožovaná väzba30,97 €-5 %Viac ako 30 dní
When the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne...
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Knihapevná väzba29,54 €-9 %Na sklade 1 ks
The new edition of the book readers call the bible for advertising...
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Knihabrožovaná väzba29,50 €-5 %Na sklade 1 ks
Using a rigorous, straightforward scorecard as a guide, this book shows business leaders and innovators how to create breakthrough sustainable products and processes that are good for the planet, human health, and profits...
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Knihabrožovaná väzba29,50 €-5 %Na sklade 1 ks
Every business owner dreams of success, but the majority of businesses are doomed to fail. This book offers a journey through the pitfalls that cause 90% of companies to crash-and the crucial remedies entrepreneurs can use to avoid (or fix) them...
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Knihapevná väzba28,74 €-4 %Viac ako 30 dní
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