Odborné a náučné knihy

Teoretik Karel Teige ve dvacátých letech minulého století použil slovní metaforu „divadlo ulice“ pro pulzující, dynamický vizuálně-akustický děj, který se tou dobou odehrával v centrech větších měst...

• Knihabrožovaná väzba
  31,69 €

  -18 %

  Na sklade 1 ks

World expert Bent Flyvbjerg and bestselling author Dan Gardner reveal the secrets to successfully planning and delivering ambitious projects on any scale...

• Knihabrožovaná väzba
  15,95 €

  Na sklade > 5 ks

Harness the power of employee influence and create enthusiastic brand advocates...

• Knihabrožovaná väzba
  22,38 €

  -2 %

  Viac ako 30 dní

The communication and leadership secrets of Amazon founder Jeff Bezos and how to master them, from Carmine Gallo the bestselling author of Talk Like Ted...

• Knihabrožovaná väzba
  18,95 €

  Na sklade 1 ks

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná väzba
  35,95 €

  Na sklade 5 ks

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, ...

• Knihabrožovaná väzba
  15,00 €

  Na sklade 2 ks

What you are today is not important... for in this runaway bestseller you will learn how to change your life by applying the secrets you are about to discover in the ancient scrolls...

• Kniha
  10,44 €

  -5 %

  Viac ako 30 dní

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...

• Knihabrožovaná väzba
  14,95 €

  Viac ako 30 dní

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...

• Knihabrožovaná väzba
  20,63 €

  -5 %

  Do 13 – 18 dní

Blood and Oil the explosive untold story of how Mohammed bin Salman and his entourage grabbed power in the Middle East and acquired a network of Western allies - including well-known US bankers, Hollywood figures, and...

• Knihabrožovaná väzba
  13,95 €

  Na sklade 3 ks

Global sales authority Jeffrey Gitomer's bestselling classic, The Sales Bible, has been updated and appended in this new edition, offering you the ultimate sales methods and strategies that really work ― every day, in real-world selling situations..

• Knihabrožovaná väzba
  21,44 €

  -5 %

  Do 14 – 19 dní

More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process....

• Knihabrožovaná väzba
  30,97 €

  -5 %

  Do 3 – 7 dní

This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today...

• Čítanávýborný stav
  27,65 €

  -30 %

  Na sklade
• Knihaflexi väzba
  Vypredané

Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change a person's life. "The One Show" celebrates all of the qualities that go into making a successful ad campaign or design...

• Knihapevná väzba
  56,63 €

  -5 %

  Viac ako 30 dní

The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display...

• Knihapevná väzba
  50,30 €

  -5 %

  Viac ako 30 dní

The world of finance is on the cusp of a major disruption that will affect corporations, bankers, states―indeed, all of us. As Eswar Prasad makes clear, the end of physical cash will fundamentally rewrite how we live...

• Knihabrožovaná väzba
  26,64 €

  -5 %

  Na sklade 1 ks

Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

• Knihapevná väzba
  24,73 €

  -5 %

  Na sklade 1 ks

Expanding upon one of his high-level foundational teachings: Strategic Coach co-founder Dan Sullivan explains why achieving 10X growth is easier than going for 2X growth...

• Knihapevná väzba
  21,90 €

  Do 24 – 28 dní

The practice of creative writing - being expressive, exploring ideas, crafting words, shaping stories - can deepen your appreciation of life and enhance your wellbeing...

• Knihabrožovaná väzba
  38,27 €

  -4 %

  Viac ako 30 dní

Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities...

• Knihabrožovaná väzba
  39,59 €

  Viac ako 30 dní