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S brožovanou väzbou v anglickom jazyku knihy o marketingu

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The process of creating social network - Aleš Zářický, Lukáš Fasora, Ostravská univerzita, 2019
The process of creating social network 
CZ

Publikace se věnuje problematice tvorby sociálních sítí v období modernizace společnosti. Příspěvky sledují toto téma v rovině technické, právní, ekonomické i kulturní na území bývalých českých zemí. Reflektuje rozvoj výzkumu vý

  • Knihabrožovaná väzba
    14,99 €
    -8 %
    Do 3 – 6 dní

Practical guide to financial and insurance mathematics - Tomáš Cipra, Ekopress, 2020
Practical guide to financial and insurance mathematics 
EN

The publication presents basic calculation principles in finance and insurance. Particular chapters gradually survey topics which are important in the actual financial and insurance practice...

  • Knihabrožovaná väzba
    14,63 €
    -18 %
    Do 19 – 24 dní

Market Leader New - Elementary - Course Book, Pearson, 2012
Market Leader New - Elementary - Course Book 
EN

Authentic video material from FT.com with accompanying worksheets; All the listening texts available to view, providing truly authentic listening practice; ...

  • Knihabrožovaná väzba
    36,56 €
    -4 %
    Do 14 – 19 dní

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This is Marketing - Seth Godin, Portfolio, 2018
This is Marketing 
EN
Martinus
Martinusáčka odporúča 5

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books...

  • Knihabrožovaná väzba
    21,12 €
    -4 %
    Na sklade 1 ks

The Adweek Copywriting Handbook - Joseph Sugarman, John Wiley & Sons, 2007
The Adweek Copywriting Handbook 
EN

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice...

  • Knihabrožovaná väzba
    24,99 €
    Na sklade 1 ks

Eat That Frog! - Brian Tracy, Hodder and Stoughton, 2013
Eat That Frog! 
EN

Fully revised and updated with additional content - this is a brand new edition of the bestselling Eat That Frog! There just isn't enough time for everything on our 'To Do' list - and there never will be. Successful people don't try to do everything...

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    15,20 €
    -5 %
    Na sklade 2 ks

Sell It Like Serhant - Ryan Serhant, Hodder and Stoughton, 2020
Sell It Like Serhant 
EN

Ryan Serhant was a shy, jobless hand model when he entered the real estate business in September 2008. Just nine years later, he has emerged as one of the top salespeople in the world and a co-star on Bravo's hit series Million Dollar Listing ...

  • Knihabrožovaná väzba
    13,95 €
    Na sklade 2 ks

The Sales Bible - Jeffrey Gitomer, Wiley, 2015
The Sales Bible 
EN

Global sales authority Jeffrey Gitomer's bestselling classic, The Sales Bible, has been updated and appended in this new edition, offering you the ultimate sales methods and strategies that really work ― every day, in real-world selling situations..

  • Knihabrožovaná väzba
    21,64 €
    -4 %
    Viac ako 30 dní

The Infinite Game - Simon Sinek, Penguin Books, 2020
The Infinite Game 
EN

The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game?

  • Knihabrožovaná väzba
    18,50 €
    Viac ako 30 dní
Visual Hammer - Laura Ries, Ries and Ries, 2015
Visual Hammer 
EN

When my dad, Al Ries, wrote “Positioning: The Battle for Your Mind” in 1981, he overlooked one important idea. The visual. Positioning is a totally verbal concept. You build a brand by owning a word in the mind...

  • Knihabrožovaná väzba
    17,29 €
    Viac ako 30 dní

SPIN Selling - Neil Rackham, Gower, 2007
SPIN Selling 
EN

True or false? In selling high-value products or services: "closing" increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill;...

  • Knihabrožovaná väzba
    33,33 €
    -9 %
    Na sklade 1 ks

Do Open - David Hieatt, The Do Book, 2017
Do Open 
EN

How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you?...

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    11,95 €
    Do 3 – 7 dní

Purple Cow - Seth Godin, Penguin Books, 2005
Purple Cow 
EN

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, ...

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    15,00 €
    Na sklade 1 ks

Contagious - Jonah Berger, Simon & Schuster, 2014
Contagious 
EN

Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, ...

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    13,29 €
    -5 %
    Na sklade 1 ks

Predictably Irrational - Dan Ariely, HarperCollins, 2009
Predictably Irrational 
EN

'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.'

  • Knihabrožovaná väzba
    13,21 €
    -12 %
    Na sklade 1 ks

Copywriting: Successful writing for design, advertising and marketing - Gyles Lingwood, Mark Shaw, Quercus, 2022
Copywriting: Successful writing for design, advertising and marketing 
EN

This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing,retailing,catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout...

  • Knihabrožovaná väzba
    32,39 €
    -2 %
    Na sklade 1 ks

The $12 Million Stuffed Shark - Don Thompson, Aurum Press, 2012
The $12 Million Stuffed Shark 
EN

Why would a smart New York investment banker pay twelve million dollars for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock's drip painting...

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    13,09 €
    -5 %
    Viac ako 30 dní

Business Vocabulary in Use: Intermediate - Bill Mascull, Cambridge University Press, 2017
Business Vocabulary in Use: Intermediate 
EN

The words you need to communicate with confidence in business today...

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    33,78 €
    -9 %
    Do 14 – 19 dní
  • Čítanávýborný stav
    20,46 €
    -20 %
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The Power of Moments - Chip Heath, Dan Heath, Transworld, 2019
The Power of Moments 
EN

What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients? What if you had a better sense of how to create...

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    12,95 €
    Na sklade 2 ks


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Letné svetlo a potom príde noc - Jón Kalman Stefánsson, 2014
Letné svetlo a potom príde noc
Jón Kalman Stefánsson