S pevnou väzbou s červenou obálkou v anglickom jazyku knihy o podnikaní

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná väzba
  35,95 €

  Na sklade > 5 ks

How do people respond to "how are you" on opposite sides of the pond? Do lunch breaks change over distant longitudes? Is the boss bigger in London or L.A.? ...

• Knihapevná väzba
  12,50 €

  Viac ako 30 dní

The co-founder and longtime president of Pixar updates and expands upon his 2014 New York Times bestseller on creative leadership, reflecting on the management principles used to build Pixar's singularly successful culture...

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  26,21 €

  -5 %

  Viac ako 30 dní

Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author, combines lessons both from history and modern organisational practice with practical and often surprising advice to help executives build...

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  23,95 €

  Na sklade 1 ks

In the past few years, a number of well-known firms have failed; think of Blockbuster, Kodak, or RadioShack. When we read about their demise, it often seems inevitable-a natural part of "creative destruction." But closer examination reveals a...

• Knihapevná väzba
  31,00 €

  Na sklade 2 ks

Get the most out of your Materials Management implementation with this updated, comprehensive guide to configuration and functionality. You'll learn the ins and outs of Materials Management in SAP, from goods receipt and invoice verification ...

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  96,73 €

  Viac ako 30 dní

Knowing your users stimulates your imagination and helps you create more exciting and effective design solutions. But there is a problem: the normal conception of 'the user' is incomplete and based on outdated notions...

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  33,95 €

  Do 3 – 7 dní

The West's centuries-old status as the center of global wealth and power is coming to an end. As the new powers—China and India from Asia and others from Africa and Latin America—rise to the top of the world's pecking order, how should the West react? ...

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  Vypredané

Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.

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  Vypredané