S pevnou väzbou so zelenou obálkou v cudzom jazyku knihy o marketingu

Autorka sa vo svojej monografii zamerala na riešenie problému etiky v organizáciách, ktorá je veľmi diskutovanou témou v súčasnosti, vzhľadom na to, že sa očakáva podpora morálky v organizáciách, ako i rešpektovanie etického prístupu. Zámer autorky je spr

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It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" Is an accessible guide that makes sense of this complex subject...

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This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, ...

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Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end...

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