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Customer Persuasion

How to Influence your Customers to Buy More and why an Ethical Approach will Always Win

Chloë Thomas

From generating traffic to getting the customers’ first purchase and then turning them into advocates, Customer Persuasion is the bible for putting the customer at the heart of... Čítať viac

Vydavateľstvo: Createspace, 2016

Počet strán: 252

Brožovaná väzba
Angličtina

31,43 €

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Viac o knihe

From generating traffic to getting the customers’ first purchase and then turning them into advocates, Customer Persuasion is the bible for putting the customer at the heart of your business. In Customer Persuasion, Chloë Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy to follow system for growing your sales.

What you’ll learn in Customer Persuasion:

Why it’s essential to embrace persuasion in marketing
Why unethical persuasion will kill your business
How to work out which part of the business needs your attention
What website, marketing, customer service or product optimisation you need to do next
Lots of simple ways to increase your conversation rate

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