Pressure is a constant in our lives. The pressure to hit a deadline, deliver that speech, interview for the job we really want - they are all challenges we need to meet. Like a footballer taking a penalty or a golfer making a putt, how we respond to pressure defines us at work and at home. Dave Alred is an elite performance coach who works with the world's top sports stars and teams - from rugby's Jonny Wilkinson to Premiership footballers and golfers - helping them deliver when the tension is at its most extreme. In Pressure he finally shares his eight groundbreaking principles and shows how we can all apply them to our lives. From how a child-like approach can help us through tough moments, to why language is the ultimate performance-enhancing drug, Pressure is the definitive guide to dealing with our challenges. Packed with accessible stories and tips, it shows how we can harnesspressure to produce our best at home, at work, and in our sport or exercise - by the man who has spent his life coaching the very best.