KnihyOdborné a náučnéDetective Marketing

Detective Marketing

Creative Common Sense in Business

Stefan Engeseth

This book is base on my theory of creative business and the meeting of minds. Because this requires a certain mindset from the reader, my readers are primarily professionals in... Čítať viac

Vydavateľstvo: Engeseth, 2003

Počet strán: 180

Brožovaná väzba
Angličtina

15,99 €

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Viac o knihe

This book is base on my theory of creative business and the meeting of minds. Because this requires a certain mindset from the reader, my readers are primarily professionals in IT, PR, corporate communications, advertising, marketing and sales. Creativity, however, knows no boundaries. No matter what your profession is, Detective Marketing can help you grow. ABOUT THE AUTHOR: Stefan Engeseth has been called everything from consultant to chaos pilot. A well known lecturer and writer, Stefan has built a solid reputation as a sort of 'Jonathon Livingston Seagull' of the business world. Over the years, he has worked with such diverse companies as Letsbuyit.com and the Swedish Postal Service.

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