Learn to make every moment a once-in-a-lifetime experience with this definitive guide to the Japanese art of ichigo ichie, from the bestselling authors of Ikigai. Every moment in our life happens only once, and if we let it slip away, we lose it forever-an idea captured by the Japanese phrase ichigo ichie. Often used to convey that the encounter is unique and special, it is a tenet of Zen Buddhism and is attributed to a sixteenth-century master of the Japanese tea ceremony, or 'ceremony of attention', whose intricate rituals compel us to focus on the present moment. From this age-old concept comes a new kind of mindfulness. In The Book of Ichigo Ichie, you will learn to use all five senses to anchor yourself in the present. Every one of us contains a key that can open the door to attention, harmony with others, and love of life. And that key is ichigo ichie.