Knihy o marketingu - strana 3 z 4

Kniha podává ucelený pohled na to, jak v současné době funguje marketing a marketingová komunikace v prostředí neziskových organizací. Je doplněna řadou aktuálních případových studií...

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Whether the task is to redesign a company's identity or the promotional launch of a new product or service, business graphics are the bread and butter of the design industry.

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  56,63 €

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More Packaging Prototypes follows on from the hugely successful Packaging Prototypes, and acts as a visual catalyst in the creation and production of exciting and innovative design...

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  46,20 €

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Marketing is key to the health and wealth of organisations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business and continual major improvements in ...

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  29,32 €

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Publikácia má ambíciu predstaviť a vysvetliť vybrané oblasti problematiky manažérskeho rozhodovania v marketingu. Moderný marketingový manažment pracuje s dátami, preto je nevyhnuté, aby marketingoví manažéri rozumeli generickým....

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Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this “legwork” with the term research...

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  43,97 €

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Designers are always looking to give their work the creative edge required to get noticed in a sea of marketing and promotion...

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  25,27 €

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Experimental Formats and Packaging explores every aspect of the pritned form, from single page to commercial package. While both formats and packaging are notoriously difficult areas in which to be innvative and revolutionary...

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Kniha Dlouhý chvost (anglicky The Long Tail, někdy je možné se setkat i s výrazem dlouhý ocas) upozorňuje na změnu ekonomiky a kultury, za kterou stojí internet...

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Sharks are nature s most revered and feared killing machines. But if you study the behaviour of sharks, you will learn they are also highly strategic and efficient in the way they survive and thrive in nature s competitive environment...

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  17,99 €

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The Best of Business Card Design 7 is the “go-to” sourcebook for business card design inspiration for 2006 and beyond...

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  53,46 €

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The retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers...

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Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity...

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As any dedicated shopper will tell you, a well-designed shop is not merely a commercial establishment, but a leisure experience to be savored at length...

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About 50 architects introduce their new ideas to the subject of showrooms...

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This unrivalled handbook is a guide to the world of industrial design, exploring what constitutes successful design, how it works, and how product design creates a market for itself...

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Structural Greetings is a selection of best designs for invitations, cards, Christmas greetings, pop-ups, promotional brochures and other similar way of communication...

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Product packaging design offers designers the opportunity to work with an endless array of new methods and materials, which allows fresh and exciting ideas to come to life...

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This book introduces a carefully selected array of contemporary products that are distinguished by their attractive design and functionality in everyday life...

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The Packaging and Design Templates Sourcebook presents a stunning showcase of 140 new, innovative and classic packaging and paper engineering ideas across a variety of areas...

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