Wally Olins: The Brand Handbook
- Vydavateľstvo
- Thames & Hudson, 2008
- Počet strán
- 112
Here, Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success... Čítať viac
- Pevná väzba
- Angličtina
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