S pevnou väzbou na tému medzinárodný obchod knihy o marketingovej komunikácii

Okouzlit zákazníky je pro podnikatele to nejdůležitější, a Guy přesně popisuje, jak toho dosáhnout. Ukazuje, jak okouzlení může způsobit, že se ve chvílích, kdy jsou nepostižitelné věci víc, než neotřesitelná fakta, ...

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A former Senior VP of Apple shares how Steve Jobs motivated people to do the best work of their lives...

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  21,99 €

  Do 16 – 17 dní

An innovative, paradigm-shifting book that will captivate readers of Malcolm Gladwell, Daniel Pink, The Power of Habit, and Quiet. In his landmark book, Adam Grant illuminates why some people rise to the top of ...

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  33,99 €

  Viac ako 30 dní

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity...

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  28,54 €

  Viac ako 30 dní

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force...

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