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Ogilvy on Advertising in the Digital Age - Miles Young, Goodman Books, 2017

34,39 €

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Ogilvy on Advertising in the Digital Age - Miles Young, Goodman Books, 2017
Ogilvy on Advertising in the Digital Age - Miles Young, Goodman Books, 2017

Ogilvy on Advertising in the Digital Age

David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing,... Čítať viac

Vydavateľstvo
Goodman Books, 2017
Počet strán
224

David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to ... Čítať viac

  • Pevná väzba
  • Angličtina

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Ogilvy on Advertising in the Digital Age - Miles Young, Goodman Books, 2017
34,39 €

Viac o knihe

David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their success rate. It has become the industry handbook. Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenges that agencies and their clients have faced with the arrival of "digital". He demonstrates how to respond astutely and successfully to the myriad possibilities the digital world has to offer. The book is comprehensive in its reach, touching on all areas, from brand response to social media, pervasive creativity, smart content and good storytelling, to cautions about the power of big data, and what we can learn from the latest neuroscience findings and emerging markets. Backed up by sound research and an illustrious career working out of offices in the UK, US and Hong Kong, Young cuts through the "noise" surrounding digital to outline some essential truths and offer sound practical advice.
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Počet strán
224
Väzba
pevná väzba
Rozmer
195×255 mm
Hmotnosť
1236 g
ISBN
9781847960870
Rok vydania
2017
Naše katalógové číslo
717107
Jazyk
angličtina
Vydavateľstvo
Goodman Books
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