Na sklade knihy o marketingu - strana 10 z 12

The bible for bringing cutting-edge products to larger markets now revised and updated with new insights into the realities of high-tech marketing. In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life ...

• Knihabrožovaná väzba
  22,95 €

  Na sklade 1 ks

Everybody knows that hard work, luck and talent each plays a role in our working lives. In his landmark book, Adam Grant illuminates the importance of a fourth, increasingly critical factor – that the best way to get to the top is...

• Knihabrožovaná väzba
  11,95 €

  Na sklade 1 ks

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible...

• Knihabrožovaná väzba
  12,35 €

  -5 %

  Na sklade 1 ks

Packed with examples and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals. No matter how much repeat business you get from loyal customers, the lifeblood of your business is...

• Knihabrožovaná väzba
  18,95 €

  Na sklade 1 ks

What happens when media and politics become forms of entertainment? As our world begins to look more and more like Orwell's 1984, Neil's Postman's essential guide to the modern media is more relevant than...

• Knihabrožovaná väzba
  21,64 €

  -4 %

  Na sklade 1 ks

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing...

• Knihapevná väzba
  28,79 €

  Na sklade 1 ks

Are you stuck in a career rut? Are your former peers progressing ahead of you? Are you doing all the hard work but getting none of the rewards? Are you wondering what everyone else seems to know that you don't...

• Knihabrožovaná väzba
  12,11 €

  -3 %

  Na sklade 1 ks

The battle for the control of RJR Nabisco in the Autumn of 1988, which became the largest and most dramatic corporate takeover in American history, sent shock-waves through the international business world and became a symbol of the greed, excess and...

• Knihabrožovaná väzba
  13,74 €

  Na sklade 1 ks

Google. Amazon. Facebook. The modern world is defined by vast digital monopolies turning ever-larger profits. Those of us who consume the content that feeds them are farmed for the purposes of being sold ever more products and advertising...

• Knihabrožovaná väzba
  12,50 €

  Na sklade 1 ks

The sums of money that bounce around elite football are staggering. Having revolutionised the sports marketing revenue streams for FC Barcelona, Esteve Calzada understands the numbers like no one before him...

• Knihabrožovaná väzba
  24,95 €

  Na sklade 1 ks

Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch...

• Knihabrožovaná väzba
  21,32 €

  -3 %

  Na sklade 1 ks

Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

• Knihapevná väzba
  24,73 €

  -5 %

  Na sklade 1 ks

Although the female movement is interwoven into our social world and people preach “girl power,” brand experience expert Katie Mares has seen that this mindset hasn’t penetrated business branding or the experience businesses...

• Knihapevná väzba
  28,11 €

  -5 %

  Na sklade 1 ks

The key to business success is not a single innovation or one plan. It is the act of turning the flywheel, slowly gaining momentum and eventually reaching a breakthrough. Building upon the flywheel concept introduced in his groundbreaking classic...

• Knihabrožovaná väzba
  12,95 €

  Na sklade 2 ks
• Čítanávýborný stav
  9,07 €

  -30 %

  Na sklade

How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you?...

• Knihabrožovaná väzba
  11,95 €

  Na sklade 1 ks

Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas...

• Knihabrožovaná väzba
  18,50 €

  Na sklade 1 ks

The Covid-19 outbreak has turned bedrooms into offices, pitted young against old and widened the gaps between rich and poor, red and blue, the mask-wearers and the mask-haters. Some businesses, like Amazon and video conference software maker Zoomu...

• Knihabrožovaná väzba
  12,95 €

  Na sklade 1 ks

When my dad, Al Ries, wrote “Positioning: The Battle for Your Mind” in 1981, he overlooked one important idea. The visual. Positioning is a totally verbal concept. You build a brand by owning a word in the mind...

• Knihabrožovaná väzba
  17,29 €

  Na sklade 1 ks

Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, ...

• Knihapevná väzba
  26,33 €

  -9 %

  Na sklade 1 ks

Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, ...

• Knihabrožovaná väzba
  13,29 €

  -5 %

  Na sklade 1 ks