Knihy o marketingu v anglickom jazyku od vydavateľstva Laurence King Publishing

Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how ...

• Knihabrožovaná väzba
  37,59 €

  Do 3 – 6 dní
• Čítanámierne opotrebovaná
  23,10 €

  Na sklade

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, ...

• Knihabrožovaná väzba
  17,11 €

  Viac ako 30 dní

The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws...

• Knihabrožovaná väzba
  25,19 €

  Viac ako 30 dní

So you want to publish a magazine? This is your guide. It will show you how to take your concept from idea to proper publication, step-by-step...

• Knihabrožovaná väzba
  28,11 €

  Viac ako 30 dní

The advertising industry is in a state of flux. In an age where we can choose what media we consume the traditional channels of TV, press and poster are no longer always the most appropriate for a brand to reach its target audience...

• Knihabrožovaná väzba
  59,89 €

  Viac ako 30 dní

This title imagines, envisages and delivers the brands of the future...

• Knihapevná väzba
  Vypredané