Knihy o marketingu v anglickom jazyku od vydavateľstva Oxford University Press

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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  35,95 €

  Do 3 – 7 dní

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

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  41,50 €

  Na sklade 1 ks

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, ...

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  114,00 €

  Viac ako 30 dní

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  16,73 €

  Do 3 – 5 dní

This work provides detailed coverage of the current state of international treaty law in respect of copyright issues relating to the Internet and E-commerce...

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  264,00 €

  Do 20 – 25 dní

A new edition of the best-selling business English course by Vicki Hollett.

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  3,00 €

  Do 14 – 19 dní

Business Groups - large, diversified, often family-controlled organizations, such as the Japanese keiretsu and the Korean chaebol - have played a significant role in national economic growth, especially in emerging economies...

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  111,44 €

  Do 20 – 25 dní

It is increasingly accepted that 'institutions matter' for economic organization and outcomes. The last decade has seen significant expansion in research examining how institutional contexts ...

• Knihapevná väzba s prebalom
  180,71 €

  Do 20 – 25 dní

How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble...

• Knihabrožovaná väzba
  61,67 €

  Na sklade 2 ks

Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, ...

• Knihabrožovaná väzba
  69,13 €

  Do 23 – 28 dní

Marketingis the first truly integrated print and electronic learning package for introductory marketing modules. It comprises: a textbook packed with learning features, combining authority and a lively and engaging writing style...

• Kniha
  53,78 €

  Do 20 – 25 dní

This commentary deals with the history and development of the major international agreements affecting copyright and related rights, including the Berne Convention for the Protection of Literary and Artistic Works 1886-1970, ...

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  378,13 €

  Do 20 – 25 dní

Employee participation encompasses the range of mechanisms used to involve the workforce in decisions at all levels of the organization - whether direct or indirect - conducted with employees or through their representatives...

• Knihapevná väzba
  180,71 €

  Do 9 – 14 dní

The first business course written specifically for one-to-one teaching. With the innovative How to menu, students can identify their needs quickly and easily, and teachers can build a personalized syllabus that covers exactly what their student wants...

• Knihabrožovaná väzba
  Vypredané

The first business course written specifically for one-to-one teaching. With the innovative How to menu, students can identify their needs quickly and easily, and teachers can build a personalized syllabus that covers exactly what their student...

• Knihabrožovaná väzba
  Vypredané

• Knihabrožovaná väzba
  Vypredané

This completely updated edition of Business Objectives contains an interactive CD-ROM. The course develops the skills students need to participate in a variety of business contexts...

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  Vypredané