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Knihy o marketingu v anglickom jazyku od vydavateľstva HarperCollins

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Predictably Irrational - Dan Ariely, HarperCollins, 2009
Predictably Irrational 
EN

'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.'

  • Knihabrožovaná väzba
    13,21 €
    -12 %
    Na sklade 2 ks
  • Čítanámierne opotrebovaná
    5,84 €
    -35 %
    Na sklade

The Hard Thing about Hard Things - Ben Horowitz, HarperCollins, 2014
The Hard Thing about Hard Things 
EN

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn't

  • Knihapevná väzba
    24,50 €
    Na sklade 3 ks

Crossing the Chasm - Geoffrey A. Moore, HarperCollins, 2014
Crossing the Chasm 
EN

The bible for bringing cutting-edge products to larger markets now revised and updated with new insights into the realities of high-tech marketing. In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life ...

  • Knihabrožovaná väzba
    22,95 €
    Na sklade 1 ks

Jab, Jab, Jab, Right Hook - Gary Vaynerchuk, HarperCollins, 2013
Jab, Jab, Jab, Right Hook 
EN

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition...

  • Knihapevná väzba
    19,26 €
    Na sklade 1 ks

Great by Choice - Jim Collins, Morten T. Hansen, HarperCollins, 2011
Great by Choice 
EN

Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, ...

  • Knihapevná väzba
    23,75 €
    -3 %
    Viac ako 30 dní
  • Čítanámierne opotrebovaná
    14,70 €
    -40 %
    Na sklade

Fascinate, Revised and Updated - Sally Hogshead, HarperCollins, 2016
Fascinate, Revised and Updated 
EN

Why is Jagermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all...

  • Knihapevná väzba
    30,95 €
    Do 2 – 7 dní
  • Čítanávýborný stav
    21,67 €
    -30 %
    Na sklade

Do Good - Anne Bahr Thompson, HarperCollins, 2017
Do Good 
EN

Increasingly today, in every age group, consumers are committing to brands that show good citizenship—from fair employment practices, to social responsibility, to charitable giving...

  • Knihapevná väzba
    20,92 €
    -5 %
    Do 2 – 7 dní

The Big Book of Bags, Tags, and Labels - Christian Campos, HarperCollins, 2009
The Big Book of Bags, Tags, and Labels 
EN

Bag, label, and tag design is critical in the world of marketing and sales, yet can be challenging to execute successfully. "The Big Book of Bags, Labels and Tags" is a unique visual collection featuring work from top companies around the globe...

  • Knihapevná väzba
    38,95 €
    Na sklade 1 ks

The Cult of We - Eliot Brown, Maureen Farrell, HarperCollins, 2021
The Cult of We 
EN

The definitive inside story of WeWork, its audacious founder, and the company's epic unravelling from the journalists who first broke the story wide open. In 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli navy...

  • Knihabrožovaná väzba
    Vypredané

The Cult of We - Eliot Brown, HarperCollins, 2021
The Cult of We 
EN

The definitive inside story of WeWork, its audacious founder, and the company's epic unraveling from the journalists who first broke the story wide open. In 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli navy...

  • Knihapevná väzba
    Vypredané

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Hra o trůny - 1 - George R.R. Martin, 2011
Hra o trůny - 1
George R.R. Martin