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Understanding Digital Marketing - Damian Ryan, Kogan Page, 2020
Understanding Digital Marketing 
EN

The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital...

  • Knihabrožovaná väzba
    33,72 €
    Do 23 – 26 dní

Blue Ocean Shift - Renee Mauborgne, W. Chan Kim, Pan Books, 2022
 
Blue Ocean Shift - W. Chan Kim, Renée Mauborgne, Hachette Livre International, 2017
Blue Ocean Shift 
EN

Blue Ocean Shift is the essential follow-up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.Drawing on more

  • Knihabrožovaná väzba
    16,95 €
    Na sklade 1 ks

Crossing the Chasm - Geoffrey A. Moore, HarperCollins, 2014
 
Crossing the Chasm - Geoffrey A. Moore, Capstone, 1998
Crossing the Chasm 
EN

The bible for bringing cutting-edge products to larger markets now revised and updated with new insights into the realities of high-tech marketing. In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life ...

  • Knihabrožovaná väzba
    22,95 €
    Na sklade 1 ks

Buyology - Martin Lindstrom, Broadway Books, 2010
Buyology 
EN

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...

  • Knihabrožovaná väzba
    17,99 €
    Do 14 – 19 dní

Jab, Jab, Jab, Right Hook - Gary Vaynerchuk, HarperCollins, 2013
Jab, Jab, Jab, Right Hook 
EN

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition...

  • Knihapevná väzba
    19,26 €
    Na sklade 1 ks

Contagious - Jonah Berger, Simon & Schuster, 2014
Contagious 
EN

Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, ...

  • Knihabrožovaná väzba
    13,29 €
    Na sklade 1 ks

The Four - Scott Galloway, Corgi Books, 2018
The Four 
EN

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. Ho

  • Knihabrožovaná väzba
    14,45 €
    Na sklade 1 ks
  • Čítanávýborný stav
    10,47 €
    Na sklade

Post Corona - Scott Galloway, Transworld, 2020
 
Post Corona - Scott Galloway, Corgi Books, 2021
Post Corona 
EN

The New York Times bestselling author of The Four and NYU Business School professor delivers an insightful, urgent analysis of who stands to win and who's at risk to lose in a post-pandemic world....

  • Knihabrožovaná väzba
    17,82 €
    Viac ako 30 dní

Employer Branding for Dummies - Lars Schmidt, Richard Mosley, John Wiley & Sons, 2017
Employer Branding for Dummies 
EN

Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, ...

  • Knihabrožovaná väzba
    21,00 €
    Do 16 – 21 dní

Brainfluence - Roger Dooley, John Wiley & Sons, 2011
Brainfluence 
EN

Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns...

  • Knihabrožovaná väzba
    25,03 €
    Do 16 – 21 dní

No Filter - Sarah Frier, Random House, 2021
 
No Filter - Sarah Frier, Random House, 2020
No Filter 
EN
Martinus
Martinusák odporúča 5

Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook...

  • Knihabrožovaná väzba
    12,32 €
    -11 %
    Na sklade 1 ks

Employees First, Customer Second - Vineet Nayar, Harvard Business Press, 2010
Employees First, Customer Second 
EN

One small idea can ignite a revolution just as a single matchstick can start a fire. One such idea - putting employees first and customers second - sparked a revolution at HCL Technologies, the IT services giant...

  • Knihapevná väzba
    35,50 €
    Viac ako 30 dní

To Sell is Human - Daniel H. Pink, Canongate Books, 2018
 
To Sell is Human - Daniel H. Pink, Riverhead, 2013
To Sell is Human 
EN

Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, ...

  • Knihabrožovaná väzba
    15,60 €
    Do 24 – 29 dní

Hegarty on Advertising - John Hegarty, Thames & Hudson, 2017
 
Hegarty on Advertising - John Hegarty, Thames & Hudson, 2023
Hegarty on Advertising 
EN

What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades ...

  • Knihapevná väzba
    21,95 €
    Na sklade 1 ks

Guerrilla Advertising, Laurence King Publishing, 2006
Guerrilla Advertising 
EN

The advertising industry is in a state of flux. In an age where we can choose what media we consume the traditional channels of TV, press and poster are no longer always the most appropriate for a brand to reach its target audience...

  • Knihabrožovaná väzba
    59,89 €
    Viac ako 30 dní

Word of Mouth Marketing - Andy Sernovitz, Guy Kawasaki, Seth Godin, PressBox, 2015
Word of Mouth Marketing 
EN

With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that mak

  • Knihabrožovaná väzba
    23,57 €
    Viac ako 30 dní

Guerrilla Marketing - Jay Conrad Levinson, Piatkus, 2007
Guerrilla Marketing 
EN

First published in 1983, Jay Levinson`s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it....

  • Knihabrožovaná väzba
    22,00 €
    Viac ako 30 dní

Turning the Flywheel - Jim Collins, Random House, 2019
Turning the Flywheel 
EN

The key to business success is not a single innovation or one plan. It is the act of turning the flywheel, slowly gaining momentum and eventually reaching a breakthrough. Building upon the flywheel concept introduced in his groundbreaking classic...

  • Knihabrožovaná väzba
    12,95 €
    Na sklade 2 ks
  • Čítanávýborný stav
    9,07 €
    Na sklade

The Ultimate Marketing and PR Book - Eric Davies, Nick Smith, Brian Salter, Teach Yourself, 2019
The Ultimate Marketing and PR Book 
EN

If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, The Ultimate Marketing and PR Book is a dynamic collection of tools, techniques, and strategies for success...

  • Knihabrožovaná väzba
    18,50 €
    Na sklade 1 ks

The Power of Ethics - Susan Liautaud, Simon & Schuster, 2021
The Power of Ethics 
EN

In today's world, ethics can be complicated and its boundaries blurred. Should businesses go beyond their legal obligations? Should a radical thinker with an extremist following be invited to defend their position alongside more mainstream public figures?

  • Knihabrožovaná väzba
    18,50 €
    Na sklade 1 ks


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Kulový blesk - Liou Cch´-Sin, 2019
Kulový blesk
Liou Cch´-Sin