Populárne náučné z kategórie na tému reklama v cudzom jazyku knihy o marketingu

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...

• Knihabrožovaná väzba
  14,95 €

  Na sklade > 5 ks

Harness the power of employee influence and create enthusiastic brand advocates...

• Knihabrožovaná väzba
  22,95 €

  Viac ako 30 dní

Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

• Knihapevná väzba
  24,73 €

  Na sklade 1 ks

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts...

• Knihabrožovaná väzba
  34,36 €

  Viac ako 30 dní

The new edition of the book readers call the bible for advertising...

• Knihabrožovaná väzba
  29,70 €

  Na sklade 1 ks

Want to know how to influence other people's behaviour? ...

• Knihabrožovaná väzba
  29,99 €

  Viac ako 30 dní

The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide...

• Knihabrožovaná väzba
  31,24 €

  Do 12 – 13 dní

To the moon and back with advertising in the 1960s...

• Knihapevná väzba
  35,63 €

  -5 %

  Do 12 – 13 dní

As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s...

• Knihapevná väzba
  35,63 €

  -5 %

  Viac ako 30 dní

A more beautiful way to connect with customers. PR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity. Discover how to find your true brand voice so that you can create a clear and...

• Knihabrožovaná väzba
  22,75 €

  Na sklade 2 ks

Wartime action and postwar triumph in the advertising of the 1940s...

• Knihapevná väzba
  30,00 €

  Viac ako 30 dní

Ads of the 1970s get funky and socially conscious...

• Knihapevná väzba
  35,63 €

  -5 %

  Do 12 – 13 dní

The Tipping Point is the biography of an idea, and the idea is quite simple: that many of the problems we face - from murder...

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