Knihy o marketingu

The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson ...

• Čítanávýborný stav
  19,50 €

  Na sklade
• Knihabrožovaná väzba
  33,73 €

  Na sklade 2 ks

The authors challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts.

• Knihapevná väzba
  28,74 €

  Na sklade 1 ks

Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, ...

• Knihapevná väzba
  23,75 €

  Viac ako 30 dní
• Čítanávýborný stav
  17,15 €

  Na sklade

The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how...

• Knihaflexi väzba
  Vypredané

Most companies plod along doing things as everyone always has. So there are huge opportunities for people trying to break the mould, even in old-fashioned businesses like banking or insurance...

• Knihabrožovaná väzba
  Vypredané