Najdrahšie z kategórie: knihy o biznise a manažmente od vydavateľstva Pearson

With its practical and accessible writing style, Research Methods for Social Workers, 2/e, offers numerous examples from the field of social work and emphasizes how research and social work practice are connected...

• Knihabrožovaná väzba
  172,64 €

  Viac ako 30 dní

This direct, straightforward book provides readers with material that focuses on making the theories and principles of total quality practical and useful. It covers all of the elements of total quality, including several that receive little...

• Knihapevná väzba
  112,68 €

  Viac ako 30 dní

The second edition of this highly successful 'Principles of Business Economics' gives undergraduates, MBA students or aspiring managers a clear and concise text that covers all aspects of an introductory course in microeconomics...

• Knihabrožovaná väzba
  106,86 €

  Viac ako 30 dní

This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line...

• Knihabrožovaná väzba
  100,47 €

  Viac ako 30 dní

Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices...

• Knihabrožovaná väzba
  100,02 €

  Viac ako 30 dní

Combining Theory & Practice: A Modern Guide to Human Resources Human Resource Management addresses the study of HR in a realistic, practical, and stimulating manner. Examples of how HR management is practiced in the ...

• Knihabrožovaná väzba
  94,27 €

  Viac ako 30 dní

Familiarise yourself with essential accounting and finance principles for business decision-making. Connect your learning with relevant examples from real world businesses. Accounting and Finance for Non-Specialists 12th Edition by Peter Atrill and Eddie

• Knihabrožovaná väzba
  94,00 €

  Do 22 – 27 dní

For undergraduate courses in derivatives, options and futures, financial engineering, financial mathematics, and risk management...

• Knihabrožovaná väzba
  91,00 €

  Do 3 – 7 dní

For undergraduate principles of marketing courses. This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approachMarketing: An Introduction shows students how...

• Knihabrožovaná väzba
  88,26 €

  Viac ako 30 dní

For courses in hotel administration that focus on front desk operations or hotel management, and as an adjunct to other hotel courses such as housekeeping, hotel accounting, hotel marketing or hotel personnel/human resources...

• Knihabrožovaná väzba
  85,25 €

  Viac ako 30 dní

In Macroeconomics, Blanchard presents an integrated, global view of macroeconomics, enabling students to see the connections between goods markets, financial markets, and labor markets worldwide...

• Knihabrožovaná väzba
  84,70 €

  Viac ako 30 dní

A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world...

• Knihabrožovaná väzba
  82,99 €

  Viac ako 30 dní

For undergraduate Management Control Systems courses and other MBA Management Accounting and Control electives. This book represents an innovative new approach to management control systems, ...

• Knihabrožovaná väzba
  79,44 €

  Viac ako 30 dní

Effective development and management of supply chain networks helps businesses cut costs and enhance customer value. This updated 5th edition is a clear guide to all the key topics in an integrated approach to supply chains...

• Knihabrožovaná väzba
  66,00 €

  Do 22 – 27 dní

Ecommerce Analytics is the only complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions ...

• Knihapevná väzba
  61,90 €

  Viac ako 30 dní

In many organizations, management is the biggest obstacle to successful Agile development. Unfortunately, reliable guidance on Agile management has been scarce indeed. Now, leading Agile manager Jurgen Appelo fills that gap, introducing a realistic...

• Knihabrožovaná väzba
  59,95 €

  Do 22 – 27 dní

Available with an audio CD to support extensive pronunciation work...

• Knihabrožovaná väzba
  49,64 €

  Do 19 – 24 dní

Business agility is the ability to compete and thrive in the digital age by quickly responding to unprecedented market changes, threats, and emerging opportunities with innovative business solutions...

• Knihabrožovaná väzba
  44,89 €

  Viac ako 30 dní

Authentic video material from FT.com with accompanying worksheets; All the listening texts available to view, providing truly authentic listening practice; ...

• Knihabrožovaná väzba
  36,56 €

  Do 14 – 19 dní

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands ...

• Knihabrožovaná väzba
  36,53 €

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