Knihy o biznise a manažmente od vydavateľstva Penguin Books - strana 4 z 9

What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn't talent, network or strategy. It's an entrepreneurial mindset - and that mindset can be cultivated...

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  15,40 €

  Viac ako 30 dní

Google and Facebook receive 90% of the world's news advertising spend. Amazon takes half of all e-commerce in the US. Google and Apple operating systems run on all but 1% of cell phones globally. And 80% of corporate wealth is now held by...

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What went wrong with American business at the end of the 20th century? Until the spring of 2001, Enron epitomized the triumph of the New Economy. Feared by rivals, worshipped by investors, Enron seemingly could do no wrong...

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As director of the world-renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, lawyers, administrators, and other professionals how to survive and thrive in the sometimes ...

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Being an original thinker can change the world. Learn how to recognise a good idea, speak up without getting silenced, choose the right time to act and manage fear and doubt by standing out from the crowd. Penguin Readers is a series of the best...

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This book will give you many hours of your life back. Scheduling doctor's appointments. Planning a party. Buying a present. Filling out paperwork. These are the kind of secretarial and managerial tasks necessary to run a life and a household...

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In a world where the smallest insight can spark a breakthrough idea, intuition is more valuable than ever. What do the Dyson vacuum cleaner, GoPro camera, Starbucks, Instagram, Facebook, and Lululemon yoga pants have in common? ...

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Being strategic is a critical skill. It enables you to solve problems on a day-to-day basis while also keeping an eye on the long term, anticipating and mitigating opportunities and threats along the way...

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We live in the age of big companies where rising levels of power are concentrated in the hands of a few. Yet no government or organisation has the power to regulate these titans and hold them to account...

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'This book presents a salient truth: every investor - no matter how large or small - has the power to help address our climate crisis and build a more sustainable world. Together, we can and must act now' Al Gore...

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  16,72 €

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Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas...

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SHORTLISTED FOR THE FT & McKINSEY BUSINESS BOOK OF THE YEAR AWARDS 2020The Sunday Times Best Business Books of the Year 2020The Times of London Best Business Books of the Year 2020The Financial Times Best Books of the Year 2020...

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  12,50 €

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Everyone should work for themselves. But don't cashflow forecasts, tax returns and P&Ls all sound a bit of a faff? Fear not: help is at hand. In Business for Bohemians, Tom Hodgkinson combines practical advice with...

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Identifies key principles that are driving force of creativity. This book helps to learn how: a slow hunch can be more valuable than a Eureka moment; the connected 'hive mind' is smarter than the lone thinker...

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  13,09 €

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Our Iceberg Is Melting is a simple fable about doing well in an ever-changing world. Based on the award-winning work of Harvard’s John Kotter, it is a story that has been used to help thousands of people and organizations...

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In their iconic bestseller Our Iceberg Is Melting, John Kotter and Holger Rathgeber used a simple fable about penguins to explain the process of lead-ing people through major changes. Now, ten years later, ...

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The Dealmaker is a frank and honest account of how a severely dyslexic child who struggled at school went on to graduate from Oxford and become a serial entrepreneur. It describes Guy Hand's career in private equity, first at Nomura and then as head...

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  12,82 €

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When it comes to the climate, we don't need more marketing or anxiety. We need established facts and a plan for collective action...

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One day, everything is going well; the next, disaster strikes. What do you do when every pillar is collapsing, every rule is being broken and chaos seems to be all around you? ...

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Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? ...

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  12,87 €

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