Prekonajte úzkosť - Kirren Schnack, N Press, 2024

Na tému marketing knihy o biznise a manažmente v cudzom jazyku

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The Psychology of Money - Morgan Housel, Harriman House, 2020
The Psychology of Money 
EN

Doing well with money isn't necessarily about what you know. It's about how you behave. And behavior is hard to teach, even to really smart people...

  • Knihabrožovaná väzba
    27,45 €
    Na sklade 4 ks

Copywriting: Successful writing for design, advertising and marketing - Gyles Lingwood, Mark Shaw, Quercus, 2022
Copywriting: Successful writing for design, advertising and marketing 
EN

This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing,retailing,catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout...

  • Knihabrožovaná väzba
    32,19 €
    -2 %
    Na sklade 2 ks

Everybody Writes - Ann Handley, John Wiley & Sons, 2022
Everybody Writes 
EN

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers...

  • Knihapevná väzba
    28,95 €
    Na sklade 1 ks

Ogilvy on Advertising - David Ogilvy, Welbeck, 2023
 
Ogilvy on Advertising - David Ogilvy, Welbeck, 2007
Ogilvy on Advertising 
EN

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...

  • Knihabrožovaná väzba
    14,65 €
    -2 %
    Viac ako 30 dní

Way of the Wolf - Jordan Belfort, John Murray, 2022
Way of the Wolf 
EN

Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star...

  • Knihabrožovaná väzba
    16,50 €
    Do 3 – 6 dní

The Illusion of Choice - Richard Shotton, Harriman House, 2023
The Illusion of Choice 
EN

Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made...

  • Knihabrožovaná väzba
    18,56 €
    Viac ako 30 dní

From Impossible to Inevitable - Aaron Ross, Jason Lemkin, John Wiley & Sons, 2019
From Impossible to Inevitable 
EN

Why are you struggling to grow your business when everyone else seems to be crushing their goals...

  • Knihapevná väzba
    26,84 €
    -4 %
    Do 3 – 6 dní

The Ultimate Digital Marketing Book - Nick Smith, Jane Heaton, Teach Yourself, 2022
The Ultimate Digital Marketing Book 
EN

From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success...

  • Knihabrožovaná väzba
    20,92 €
    -5 %
    Do 3 – 6 dní

Badvertising - Andrew Simms, Leo Murray, Pluto, 2023
Badvertising 
EN

Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

  • Knihapevná väzba
    24,73 €
    -5 %
    Na sklade 1 ks

Converted - Neil Hoyne, Bantam Press, 2022
Converted 
EN

When the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne...

  • Knihapevná väzba
    29,54 €
    -9 %
    Na sklade 1 ks

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Branding that Means Business - Matt Johnson, Tessa Misiaszek, Economist Books, 2022
Branding that Means Business 
EN

In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...

  • Knihabrožovaná väzba
    14,45 €
    -3 %
    Na sklade 1 ks
  • Čítanávýborný stav
    11,96 €
    -20 %
    Na sklade

Hegarty on Advertising - John Hegarty, Thames & Hudson, 2017
 
Hegarty on Advertising - John Hegarty, Thames & Hudson, 2023
Hegarty on Advertising 
EN

What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades ...

  • Knihapevná väzba
    21,95 €
    Na sklade 1 ks

Fundamentals of Marketing - Paul Baines, Sophie Whitehouse, Sara Rosengren, Paolo Antonetti, Oxford University Press, 2021
Fundamentals of Marketing 
EN

How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble...

  • Knihabrožovaná väzba
    61,67 €
    -4 %
    Na sklade 2 ks

Flip the Script - Oren Klaff, Atom, Little Brown, 2022
Flip the Script 
EN

This book will change the way you think about persuasion, and have you closing deals in no time...

  • Knihabrožovaná väzba
    14,19 €
    -2 %
    Na sklade 1 ks

Marketing Planning & Strategy - John Dawes, Sage Publications, 2021
Marketing Planning & Strategy 
EN

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank...

  • Knihabrožovaná väzba
    51,32 €
    Viac ako 30 dní

Marketing Plans in Action - Amanda L. Goodman, Facet, 2020
Marketing Plans in Action 
EN

You know you need to get the word out. But where do you start? How do you keep track of everything? Don't work harder—work smarter. The key is to stay organized and focused through solid project management skills...

  • Knihabrožovaná väzba
    67,08 €
    Do 2 – 5 dní

Why Does The Pedlar Sing? - Paul Feldwick, Matador, 2021
Why Does The Pedlar Sing? 
EN

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today's celebrities...

  • Knihabrožovaná väzba
    27,56 €
    -3 %
    Viac ako 30 dní

The Ultimate Marketing and PR Book - Eric Davies, Nick Smith, Brian Salter, Teach Yourself, 2019
The Ultimate Marketing and PR Book 
EN

If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, The Ultimate Marketing and PR Book is a dynamic collection of tools, techniques, and strategies for success...

  • Knihabrožovaná väzba
    18,50 €
    Na sklade 1 ks

Decoded: The Science Behind Why We Buy - Phil P. Barden, John Wiley & Sons, 2013
Decoded: The Science Behind Why We Buy 
EN

In this groundbreaking book Phil Barden reveals what decision science explains about people s purchase behaviour, and specifically demonstrates its value to marketing...

  • Knihapevná väzba
    Vypredané

Designing Brand Identity - Alina Wheeler, Rob Meyerson, John Wiley & Sons, 2024
Designing Brand Identity 
EN

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...

  • Knihapevná väzba
    49,98 €
    -5 %
    Pripravujeme,
    vychádza 26. 5. 2024


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Brieždenie v Dženíne - Susan Abulhawová, 2013
Brieždenie v Dženíne
Susan Abulhawová