Eragon - Christopher Paolini, Fragment, 2024

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How Brands Grow - Byron Sharp, Oxford University Press, 2010
How Brands Grow 
EN

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

  • Knihapevná väzba
    35,95 €
    Na sklade 2 ks

.eu domain name=.eu doména - Přemysl Raban, Marie Moravcová a kol., C. H. Beck, 2006
.eu domain name=.eu doména 
CZ

Tato příručka má za úkol přiblížit způsoby, formy a pravidla, jimiž se řídí vztahy při registraci a sporech o oprávněnost registrace doménových jmen v doméně nejvyšší úrovně .eu...

  • Knihabrožovaná väzba
    Vypredané

Brand it Like Serhant - Ryan Serhant, Nicholas Brealey Publishing, 2024
Brand it Like Serhant 
EN

Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch...

  • Knihabrožovaná väzba
    21,32 €
    -3 %
    Na sklade 1 ks

The Law of Copyright and the Internet - Mihály Ficsor, Oxford University Press, 2002
The Law of Copyright and the Internet 
EN

This work provides detailed coverage of the current state of international treaty law in respect of copyright issues relating to the Internet and E-commerce...

  • Knihapevná väzba
    264,00 €
    Do 21 – 26 dní

Emotion By Design - Greg Hoffman, Twelve, 2022
 
Emotion by Design - Greg Hoffman, Penguin Books, 2023
Emotion By Design 
EN

Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns...

  • Knihapevná väzba
    32,88 €
    -5 %
    Na sklade 1 ks

Branding that Means Business - Matt Johnson, Tessa Misiaszek, Economist Books, 2022
Branding that Means Business 
EN

In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...

  • Knihabrožovaná väzba
    14,45 €
    -3 %
    Na sklade 1 ks

For the Culture - Marcus Collins, Pan Macmillan, 2023
For the Culture 
EN

From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be...

  • Knihabrožovaná väzba
    20,92 €
    -5 %
    Viac ako 30 dní

Build a Brand in 30 Days - Simon Middleton, Capstone, 2010
Build a Brand in 30 Days 
EN

ou don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, ...

  • Knihabrožovaná väzba
    17,86 €
    Viac ako 30 dní

Creating Powerful Brands - Leslie de Chernatony, Butterworth-Heinemann, 2010
Creating Powerful Brands 
EN

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. The definitive introductory textbook for this crucial topic, ...

  • Knihabrožovaná väzba
    51,95 €
    Viac ako 30 dní

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Škoda - Ein Auto macht Geschichte - Johannes Jetschgo, Vitalis, 2019
Škoda - Ein Auto macht Geschichte 
DE

Je to jeden z nejvíce fascinujících příběhů o úspěchu ve světě techniky: Škoda spojuje tradici sto let staré značky automobilů s moderní image automobilového koncernu s globální působností. Cesta ilustrovaná četnými fotografiemi vede od...

  • Knihabrožovaná väzba
    14,68 €
    -5 %
    Viac ako 30 dní

Crush It! - Gary Vaynerchuk, HarperCollins, 2013
Crush It! 
EN

Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love...

  • Knihabrožovaná väzba
    16,99 €
    -5 %
    Na sklade 1 ks

The Brand Book - Daryl Fielding, Laurence King Publishing, 2022
The Brand Book 
EN

The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws...

  • Knihabrožovaná väzba
    25,19 €
    -3 %
    Viac ako 30 dní

Go Luck Yourself - Andy Nairn, Harriman, 2021
Go Luck Yourself 
EN

Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story - and every failure...

  • Knihabrožovaná väzba
    18,56 €
    Viac ako 30 dní

LogoLounge 2 - Bill Gardner, Rockport, 2005
LogoLounge 2 
EN

A searchable database of 9,000 logos by keyword is available by subscription on the popular website, www.logolounge.com, launched in 2002 by author Bill Gardner...

  • Knihapevná väzba
    55,36 €
    -5 %
    Viac ako 30 dní

I love it. What is it? - Gyles Lingwood, Phaidon, 2024
I love it. What is it? 
EN

The internationally renowned design agency Turner Duckworth presents stories and advice gathered from working with the world’s biggest brands...

  • Knihabrožovaná väzba
    37,12 €
    -5 %
    Na sklade 2 ks

A New Brand World - Scott Bedbury, Penguin Books, 2003
A New Brand World 
EN

How to acheive brand leadership in the modern marketplace — from the marketing genius who helped propel Nike and Starbucks beyond mere sneakers and coffee. What does it really take to succeed in business today? ...

  • Knihabrožovaná väzba
    15,25 €
    -5 %
    Do 23 – 28 dní

Enchantment - Guy Kawasaki, Portfolio, 2011
Enchantment 
EN

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity...

  • Knihapevná väzba
    28,54 €
    -5 %
    Viac ako 30 dní

International Copyright and Neighbouring Rights - Sam Ricketson, Jane Ginsburg, Oxford University Press, 2006
International Copyright and Neighbouring Rights 
EN

This commentary deals with the history and development of the major international agreements affecting copyright and related rights, including the Berne Convention for the Protection of Literary and Artistic Works 1886-1970, ...

  • Knihapevná väzba
    378,13 €
    Do 21 – 26 dní

Design to Grow - David Butler, Linda Tischler, Penguin Books, 2016
Design to Grow 
EN

Tomorrow's business winners need two things: scale and agility. The answer to both is design. For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries....

  • Knihabrožovaná väzba
    Vypredané


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