Odborné a náučné knihy v anglickom jazyku od vydavateľstva Oxford University Press

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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  35,95 €

  Do 3 – 7 dní

Bioinformatics encompasses a broad and ever-changing range of activities involved with the management and analysis of data from molecular biology experiments. Despite the diversity of activities and applications, the basic methodology and core tools...

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  88,50 €

  Do 23 – 28 dní

Inspiring and motivating students from the moment it published, Organic Chemistry has established itself in just one edition as the students` choice of organic chemistry text. Its explanatory, mechanistic, evidence-based approach makes ...

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  78,56 €

  Do 23 – 28 dní

For many decades, the proponents of `artificial intelligence' have maintained that computers will soon be able to do everything that a human can do. In his bestselling work of popular science, Sir Roger Penrose takes us on...

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  14,99 €

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The most sweeping account of how neoliberalism came to dominate American politics for nearly a half century before crashing against the forces of Trumpism on the right and a new progressivism on the left...

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  28,74 €

  -4 %

  Do 3 – 7 dní

As influential today as when it was first published, The Selfish Gene has become a classic exposition of evolutionary thought. Professor Dawkins articulates a gene's eye view of evolution - a view giving centre stage to these persistent units...

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  13,95 €

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What makes the modern world work? The answer to this deceptively simple question lies in four "grand transitions" of civilization-in populations, agriculture, energy, and economics-which have transformed the way we live...

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  33,95 €

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This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

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  41,50 €

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While it has been pointed to time and again by governments and pundits promoting laissez-faire economics, the Wealth of Nations actually shows that Adam Smith viewed ...

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  14,14 €

  Do 23 – 28 dní

Republic is the central work of the Western world`s most famous philosopher. Essentially an inquiry into morality, Republic also contains crucial arguments and insights into many other areas of philosophy. It is also a literary masterpiece: ...

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  12,56 €

  Do 9 – 14 dní

Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets. This book is for anyone with a brand. It is a book about future-proofing your brand's identity...

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  34,95 €

  Viac ako 30 dní

If you are studying EU law in the UK, please see the UK version of this textbook: EU Law: Text, Cases, and Materials UK Version, ISBN 9780198859840. Building on its unrivalled reputation as the definitive EU law textbook, this seventh...

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  66,66 €

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• Čítanávýborný stav
  67,56 €

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One of the great fears many of us face is that despite all our effort and striving, we will discover at the end that we have wasted our life. In A Guide to the Good Life, William B. Irvine plumbs the wisdom of Stoic philosophy, ...

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  18,15 €

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Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, ...

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  114,00 €

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The Oxford Advanced Learner's Dictionary is the world's bestselling advanced-level dictionary for learners of English. Now in its 10th edition, the Oxford Advanced Learner's Dictionary, or OALD, is your complete guide to learning English vocabulary...

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  53,19 €

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About things that are within our power and those that are not.' Epictetus's Discourses have been the most widely read and influential of all writings of Stoic philosophy, from antiquity onwards. They set out the core ethical principles of Stoicism in...

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  16,99 €

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'Once upon a time and a very good time it was there was a moocow coming down along the road and this moocow that was coming down along the road met a nicens little boy named baby tuckoo '...

• Kniha
  12,56 €

  Do 23 – 28 dní

The Project fourth edition Workbook provides extra practice of all the language covered in the Student's Book. The Workbook comes with an audio CD so that students can practise listening at home and an access card for Project online Practice.

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  12,13 €

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• Čítanámierne opotrebovaná
  7,29 €

  -35 %

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The eighth edition of Jacobs, White and Ovey: The European Convention on Human Rights is a clear and concise companion to this increasingly important and extensive area of the law. The authors examine each of the Convention rights in turn, explore...

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  59,95 €

  Do 23 – 28 dní

Ulysses, one of the greatest novels of the twentieth century, has had a profound influence on modern fiction...

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  14,13 €

  Do 20 – 25 dní