Najdrahšie z kategórie: s brožovanou väzbou knihy o marketingu

For beginning-level food marketing courses in departments of agricultural economics. Marketing of Agricultural Products has provided instructors a comprehensive and balanced treatment of food marketing systems since its introduction in 1955...

• Knihabrožovaná väzba
  Vypredané

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, ...

• Knihabrožovaná väzba
  114,00 €

  Do 3 – 7 dní

Thoroughly revised and updated, Marketing Strategy, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, ...

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This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line...

• Knihabrožovaná väzba
  100,47 €

  -5 %

  Viac ako 30 dní

Revised and updated to incorporate new research insights and findings, Managing a Global Workforce provides balanced and contemporary coverage of human resource management in the international marketplace...

• Knihabrožovaná väzba
  97,90 €

  Viac ako 30 dní

This second edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates: a new chapter (Chapter 7) is included to bring together the existing and new material ...

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For undergraduate principles of marketing courses. This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approachMarketing: An Introduction shows students how...

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  88,26 €

  Viac ako 30 dní

For courses in hotel administration that focus on front desk operations or hotel management, and as an adjunct to other hotel courses such as housekeeping, hotel accounting, hotel marketing or hotel personnel/human resources...

• Knihabrožovaná väzba
  85,25 €

  Viac ako 30 dní

For undergraduate Management Control Systems courses and other MBA Management Accounting and Control electives. This book represents an innovative new approach to management control systems, ...

• Knihabrožovaná väzba
  79,44 €

  Viac ako 30 dní

A reflection on the collaboration and knowledge of working project managers that provides the fundamentals of project management as they apply to a wide range of projects. This internationally recognized standard provides ...

• Knihabrožovaná väzba
  Vypredané
• Čítanámierne opotrebovaná
  50,02 €

  Na sklade

The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. A number of in-depth case studies complemen...

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Prepare your students for the world of business with the Intelligent Business Course Book. Using authentic materials from the Economist© magazine Intelligent Business covers key business concepts within a comprehensive business English syllabus...

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Autoři si uvědomují základní problém, který sužuje řadu firem, a snaží se jim poradit, jak marketingovým sdělením prorazit ve změti přehuštěných trhů. V poslední dekádě se objevilo mnoho nových způsobů, jak produkty a služby prodávat, a mnoho nových ...

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  Vypredané
• Čítanávýborný stav
  50,19 €

  Na sklade

Award-Winning Graphic Design an important feature for a book that professes to educate students about the aesthetics of advertising design and production.

• Knihabrožovaná väzba
  71,50 €

  Viac ako 30 dní

Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, ...

• Knihabrožovaná väzba
  69,13 €

  Viac ako 30 dní

More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all of its own, but also as a defining element of popular culture...

• Knihabrožovaná väzba
  68,02 €

  -5 %

  Viac ako 30 dní

You know you need to get the word out. But where do you start? How do you keep track of everything? Don't work harder—work smarter. The key is to stay organized and focused through solid project management skills...

• Knihabrožovaná väzba
  67,08 €

  Do 5 – 8 dní

This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives...

• Knihabrožovaná väzba
  67,49 €

  Do 12 – 13 dní

Deset knih ze série V kostce pomůže manažerům, školitelům a ostatním zájemcům získat ucelené informace pro úspěšný rozvoj osobnosti...

• Knihabrožovaná väzba
  Vypredané
• Čítanámierne opotrebovaná
  41,64 €

  Na sklade

Druhé vydání úspěšného komentáře vychází poté, co byly shromážděny prvé zkušenosti s novým autorským zákonem...

• Knihabrožovaná väzba
  Vypredané
• Čítanámierne opotrebovaná
  40,94 €

  Na sklade