S brožovanou väzbou knihy o marketingu od vydavateľstva John Wiley & Sons

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice...

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  24,99 €

  Viac ako 30 dní

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises...

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  39,95 €

  Viac ako 30 dní

Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, ...

• Knihabrožovaná väzba
  21,00 €

  Do 16 – 21 dní

Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns...

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  25,03 €

  Do 16 – 21 dní

The new edition of the book readers call the bible for advertising...

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  29,50 €

  Viac ako 30 dní

Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable...

• Knihabrožovaná väzba
  37,50 €

  Viac ako 30 dní

The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson ...

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  19,50 €

  Na sklade
• Knihabrožovaná väzba
  33,73 €

  Na sklade 2 ks

Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after ...

• Knihabrožovaná väzba
  25,20 €

  Do 16 – 21 dní

Building the Bridge As You Walk On It tells the personal stories of people who have embraced deep change and inspired author Robert Quinn to take his concept one step further and develop a new model of leadership ...

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  27,49 €

  Do 16 – 17 dní

Discover great ways to engage your customers through the social web Social CRM is an evolving tool to...

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  21,67 €

  Na sklade 1 ks

Whether you want to break into this burgeoning industry, or you simply need to plan an event and don t know where to start, there s something for all would-be event planners in Event Management For Dummies. Packed with tips, hints and checklists, ...

• Knihabrožovaná väzba
  26,71 €

  Do 16 – 17 dní

No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows.

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  13,34 €

  Na sklade
• Knihabrožovaná väzba
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