S pevnou väzbou knihy o marketingu - strana 15 z 17

Základní učebnice pro studium strategického marketingu na VŠE i ostatních ekonomických fakultách VŠ. 2., rozšířené a aktualizované vydání

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Současně s globalizací se zvyšuje i význam dobrého brandingu. Kniha Co je branding? slouží jako přístupný průvodce, jehož cílem je vnést do tohoto složitého tématu světlo a řád...

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Máte vlastný biznis, prípadne sen raz vybudovať niečo vlastné? Radi by ste sa na marketing a kreativitu pozreli aj z iného uhlu pohľadu, ktorý často odporuje marketingovým poučkám? Rozmýšľate, ako vybudovať brand, ktorý si fanúšikovia na seba hrdo...

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Legendární kniha klasika světové reklamy je zasvěceným průvodcem oborem reklamy a reklamní tvorby.

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The very best of the past six years of Seth Godin`s acclaimed blog. 'Seth's Blog' has generated more than 2 million words since the late 1990s, sharing...

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The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant...

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Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, ...

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Employee participation encompasses the range of mechanisms used to involve the workforce in decisions at all levels of the organization - whether direct or indirect - conducted with employees or through their representatives...

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The One Show Annual, Volume 28 features all the best print, television, radio, design, and integrated advertising from the 2006 One Show...

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The best companies in the world discover what their customers desire—and then deliver it in memorable and deeply human experiences. How well do you know your customers? ...

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'Leading From Anywhere is the best book on remote work I've ever read - incisive, original, and eminently practical. Read it - and takes notes.' - Daniel H. Pink, author of When Drive and To Sell Is Human It's undeniable...

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In the bestselling tradition of "Switch "and "Made to Stick," Ori Brafman reveals how organizations can drive growth and profits by allowing contained chaos and disruption of the space to flourish, generating new ideas that trigger innovation...

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Account planning exists for the sole purpose of creating advertising that truly connects with consumers...

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For all the popularity of e-commerce, store windows are still the most effective way of selling new product to consumers...

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Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations how to build and sustain superior customer experience (CX) as a core business activity...

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The book is intended for a broad academic and professional readership. It will help postgraduate students and participants in requalification courses, doctoral students as well as students in other forms of higher ...

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The authors challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts.

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Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of...

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This commentary deals with the history and development of the major international agreements affecting copyright and related rights, including the Berne Convention for the Protection of Literary and Artistic Works 1886-1970, ...

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