Odborné a náučné knihy

Kniha Konzervatívneho inštitútu M. R. Štefánika a Liberálního institutu Na obranu slobodného trhu (2007) pozostáva z trinástich prednášok renomovaných a vo svete uznávaných osobností...

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  3,22 €

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This is not a book about business strategy. Strategy changes like the seasons. This is a book about something much more permanent...

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  24,95 €

  Na sklade > 5 ks

National Bestseller Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park...

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  29,17 €

  Viac ako 30 dní

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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  35,95 €

  Viac ako 30 dní

Zdrojem knihy je pozůstalost Franz Josefa Wünsche (*1812) obsahující cca 75 rodinných dokumentů a dokladů, doplněná z různých dostupných archivních zdrojů. Kniha zachycuje život pražských obchodníků Antona Pietschmanna, jeho zetě Franz Josefa Wünsche a...

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  25,11 €

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Buffett''s Early Investments investigates ten investments that legendary investor Warren Buffett made in the 1950s and 1960s – earning him his first millions – and uncovers unique insights in the process. Using the same documents Buffett used when he...

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  40,85 €

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  Predobjednávka,
  vychádza 5. 11. 2024

DK brings you a practical guide summarising the skills and secrets you need to manage yourself and others with ease and confidence...

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  25,95 €

  Viac ako 30 dní

In his international bestseller Principles, legendary investor Ray Dalio introduced millions of readers around the world to the unconventional approach he developed as the founder and builder of Bridgewater Associates...

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  24,59 €

  Do 2 – 6 dní
• Čítanávýborný stav
  19,96 €

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Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...

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  50,37 €

  Na sklade 1 ks

When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated...

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  36,36 €

  Viac ako 30 dní

The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer...

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  29,60 €

  Viac ako 30 dní

Discover everything you need to know to improve your management skills, and understand key management and business theories with this unique graphic guide...

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  15,37 €

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  24,99 €

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This work provides detailed coverage of the current state of international treaty law in respect of copyright issues relating to the Internet and E-commerce...

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  264,00 €

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The book presents 170 images, mainly shop window displays, shot by artist David Hlynsky during the final years of the collapsing Soviet empire in Poland, Czechoslovakia, Hungary, Yugoslavia, Bulgaria, East Germany and Moscow, ...

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  20,92 €

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A guide to the next generation of retail businesses. Meet the innovators and entrepreneurs who run shops, and learn how you can too...

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  46,22 €

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How can small businesses make huge impacts? If a picture speaks a thousand words, branding is the tool to shine in a sea of thousands of competitors. This title presents the best branding for small, traditional businesses from the last years...

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  43,39 €

  Viac ako 30 dní

Every business owner dreams of success, but the majority of businesses are doomed to fail. This book offers a journey through the pitfalls that cause 90% of companies to crash-and the crucial remedies entrepreneurs can use to avoid (or fix) them...

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  28,74 €

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Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last...

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  35,38 €

  Viac ako 30 dní

How has Japan become a major economic power, a world leader in the automotive and electronics industries? What is the secret of their success? The consensus has been that, though the Japanese are not particularly innovative...

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  41,42 €

  Viac ako 30 dní

Why are you struggling to grow your business when everyone else seems to be crushing their goals...

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  26,84 €

  Do 2 – 6 dní