Kdykoli se procesům naší mysli začne věnovat Daniel Kahneman, psycholog a nositel Nobelovy ceny za poznatky o kognitivním zkreslení, nedopadá to pro nás vůbec dobře! Tentokrát zkoumal příčiny vysoké variability profesionálních úsudků – soudců, lékařů...
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Knihapevná väzba s prebalom24,95 €Na sklade > 5 ks
Since the original publication of Nudge more than a decade ago, the word has entered the vocabulary of businesspeople, policy makers, engaged citizens and consumers everywhere. The book has given rise to hundreds of "nudge units" in governments around...
From the multi-million copy bestselling author of Thinking Fast and Slow Daniel Kahneman, the co-author of the million-copy bestseller Nudge Cass Sunstein, and the eminent professor and writer on strategic thinking Olivier Sibony, a new book about how to
Why policies should be based on careful consideration of their costs and benefits rather than on intuition, popular opinion, interest groups, and anecdotes. Opinions on government policies vary widely. Some people feel passionately about the ...
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Knihapevná väzba27,30 €Viac ako 30 dní
This sharp and engaging book by leading governmental scholar Cass R. Sunstein examines dramatically shifting understandings of what’s normal―and how those shifts account for the feminist movement, the civil rights movement...
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Knihapevná väzba26,64 €Na sklade 1 ks
As Benjamin Franklin famously put it, Americans have a republic, if we can keep it. Preserving the Constitution and the democratic system it supports is the public's responsibility. One route the Constitution provides for ...
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Knihabrožovaná väzba8,50 €Na sklade 1 ks
Here is one of the most fundamental questions in human life: How do we decide how we decide? We make such decisions all the time. If you trust your doctor, you might decide to follow a simple rule for medical decisions...
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Knihapevná väzba44,00 €Viac ako 30 dní
This Palgrave Pivot offers comprehensive evidence about what people actually think of “nudge” policies designed to steer decision makers’ choices in positive directions. The data reveal that people in diverse nations generally favor nudges ...
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Knihapevná väzba53,34 €Viac ako 30 dní
I když je lidský mozek jistě úžasná věc, byl stvořen jen k určitým účelům, například jak najít potravu a přitom se nenechat sežrat. Účely, k nimž stvořen nebyl, jsou například výběr dobrého penzijního spoření, omezení škodlivého znečištění...
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Knihabrožovaná väzbaVypredané
Our ability to make choices is fundamental to our sense of ourselves as human beings, and essential to the political values of freedom-protecting nations. Whom we love; where we work; how we spend our time; what we buy; such choices define us ...
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Knihabrožovaná väzba14,75 €Viac ako 30 dní
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How information can make us happy or miserable, and why we sometimes avoid it and sometimes seek it out.How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought on our way into the movie...
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Knihapevná väzba26,64 €Viac ako 30 dní
The future of government arrived four years ago. Government became simpler, it became smarter, and Cass Sunstein was at the centre of it all. Drawing on state-of-the-art work in behavioural psychology and economics, Sunstein, ...
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Knihabrožovaná väzba19,99 €Do 19 – 24 dní
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Knihapevná väzbaPripravujeme
For fans of Thinking, Fast and Slow and The Power of Habit, a groundbreaking new study of how disrupting our well-worn routines, both good and bad, can rejuvenate our days and reset our brains to allow us to live happier and more fulfilling lives...
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Knihabrožovaná väzba20,92 €Na sklade 2 ks
In recent years, 'nudge units' or 'behavioral insights teams' have been created in the United States, the United Kingdom, Germany, and other nations. All over the world, public officials are using the behavioral sciences to protect the environment, ...
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Knihapevná väzba30,33 €Viac ako 30 dní
The bestselling author of Simpler offers a powerful, provocative, and convincing argument for protecting people from their own mistakes Based on a series of pathbreaking lectures given at Yale University in 2012, ...
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Knihabrožovaná väzba15,01 €Viac ako 30 dní
The different ways that social change happens, from unleashing to nudging to social cascades. "Sunstein's book is illuminating because it puts norms at the center of how we think about change."-David Brooks, The New York Times How does...
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