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Rovnováha - Agata Głyda, Motýľ, 2024

Na tému reklama knihy o marketingu v anglickom jazyku

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The Magic of Employee Influence - Ivana Brutenič, Kristína Cichý Kováčiková, Rethink, 2024
The Magic of Employee Influence 
EN

Harness the power of employee influence and create enthusiastic brand advocates...

  • Knihabrožovaná väzba
    21,87 €
    Viac ako 30 dní

How Brands Grow - Byron Sharp, Oxford University Press, 2010
How Brands Grow 
EN

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

  • Knihapevná väzba
    35,95 €
    Na sklade 3 ks

Ogilvy on Advertising - David Ogilvy, Welbeck, 2023
 
Ogilvy on Advertising - David Ogilvy, Welbeck, 2007
Ogilvy on Advertising 
EN

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...

  • Knihabrožovaná väzba
    14,65 €
    Viac ako 30 dní

Purple Cow - Seth Godin, Penguin Books, 2005
Purple Cow 
EN

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, ...

  • Knihabrožovaná väzba
    15,00 €
    Na sklade 1 ks
  • Čítanávýborný stav
    10,50 €
    Na sklade

Buyology - Martin Lindstrom, Broadway Books, 2010
Buyology 
EN

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...

  • Knihabrožovaná väzba
    17,99 €
    Do 13 – 18 dní

Guerrilla Advertising, Laurence King Publishing, 2006
Guerrilla Advertising 
EN

The advertising industry is in a state of flux. In an age where we can choose what media we consume the traditional channels of TV, press and poster are no longer always the most appropriate for a brand to reach its target audience...

  • Knihabrožovaná väzba
    59,89 €
    Viac ako 30 dní

Word of Mouth Marketing - Andy Sernovitz, Guy Kawasaki, Seth Godin, PressBox, 2015
Word of Mouth Marketing 
EN

With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that mak

  • Knihabrožovaná väzba
    23,57 €
    Viac ako 30 dní

Guerrilla Marketing - Jay Conrad Levinson, Piatkus, 2007
Guerrilla Marketing 
EN

First published in 1983, Jay Levinson`s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it....

  • Knihabrožovaná väzba
    22,00 €
    Viac ako 30 dní

Art Directors Annual 86, Rotovision, 2008
Art Directors Annual 86 
EN

The best-selling, international review of the year's most innovative works in visual communication, this annual features, in full colour, the winners of the toughest competition in the field—the Art Directors Club Annual Awards...

  • Knihapevná väzba
    59,79 €
    Viac ako 30 dní

Logo Mania - Bob Gill, Rockport, 2006
Logo Mania 
EN

Coming up with fresh ideas for logo jobs can be a very difficult process...

  • Knihapevná väzba
    18,78 €
    Viac ako 30 dní

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Mid-Century Ads - Steven Heller, Taschen, 2023
Mid-Century Ads 
EN

Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and...

  • Knihabrožovaná väzba
    26,21 €
    Na sklade 1 ks

Direct Marketing - Edward Nash, McGraw-Hill, 2000
Direct Marketing 
EN

Edward L. Nash heads up Team Nash Inc., direct marketing consulting and creative firm based in New York City handling Internet, direct marketing and database clients in the U.S. and five other countries...

  • 61,60 €
    Viac ako 30 dní

Truth in Advertising - John Kenney, Corsair, 2016
Truth in Advertising 
EN

Finbar Dolan is lost and lonely. Except he doesn't know it. Despite escaping his blue-collar Boston upbringing to carve out a mildly successful career at a Madison Avenue ad agency, ...

  • Knihabrožovaná väzba
    11,95 €
    Na sklade 2 ks

Hey Whipple, Squeeze This - Luke Sullivan, John Wiley & Sons, 2022
Hey Whipple, Squeeze This 
EN

The new edition of the book readers call the bible for advertising...

  • Knihabrožovaná väzba
    29,50 €
    Viac ako 30 dní

Badvertising - Andrew Simms, Leo Murray, Pluto, 2023
Badvertising 
EN

Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

  • Knihapevná väzba
    24,73 €
    Na sklade 1 ks

Advertising for People Who Don't Like Advertising - KesselsKramer, Laurence King Publishing, 2013
Advertising for People Who Don't Like Advertising 
EN

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, ...

  • Knihabrožovaná väzba
    17,11 €
    Viac ako 30 dní

Truth, Lies, and Advertising - Jon Steel, John Wiley & Sons, 1998
Truth, Lies, and Advertising 
EN

Account planning exists for the sole purpose of creating advertising that truly connects with consumers...

  • Knihapevná väzba
    47,57 €
    Do 16 – 21 dní

A Condensed Course of Quantum Mechanics 
EN

This book represents a concise summary of non-relativistic quantum mechanics on the level suitable for university students of physics. It covers, perhaps even slightly exceeds, a one-year course of about 50 lectures, requiring basic knowledge of...

  • 7,00 €
    Ihneď na stiahnutie
  • Knihabrožovaná väzba
    Vypredané

Taschen's Favorite TV Shows - Jürgen Müller, Taschen, 2015
Taschen's Favorite TV Shows 
EN

Binge watching. The trendsetters and triumphs of the TV boom. Their names are Walter White, Birgitte Nyborg and Don Draper and they are the stars of a cultural revolution. In the last decade, shows like Breaking Bad, ...

  • Knihapevná väzba
    57,13 €
    Na sklade 1 ks

The Anatomy of Humbug - Paul Feldwick, Troubador, 2015
The Anatomy of Humbug 
EN

How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous...

  • Knihapevná väzba
    22,29 €
    Viac ako 30 dní


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Pomaľované vtáča - Jerzy Kosinski, 2019
Pomaľované vtáča
Jerzy Kosinski