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83 produktov
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing...
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Knihabrožovaná väzba12,92 €-7 %Do 24 – 29 dní
Everybody knows that hard work, luck and talent each plays a role in our working lives. In his landmark book, Adam Grant illuminates the importance of a fourth, increasingly critical factor – that the best way to get to the top is...
'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.'
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books...
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Knihabrožovaná väzba21,12 €-4 %Na sklade 1 ks
The latest edition of the communication guide that has sold more than 1,000,000 copies An enlightening look at how peaceful communication can create compassionate connections with family, friends, and other acquaintances, this international ...
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Knihabrožovaná väzba22,44 €Na sklade 1 ks
This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing,retailing,catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout...
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Knihabrožovaná väzba32,19 €-2 %Viac ako 30 dní
David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...
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Knihabrožovaná väzba14,65 €-2 %Viac ako 30 dní
Kniha „Síla komunikace a umělecká galerie“ se zabývá tématy a náměty, které dosud nebyly dostatečně studovány a popsány. Autoři zde specificky aplikují...
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, ...
Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible...
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Knihabrožovaná väzba12,35 €-5 %Na sklade 1 ks
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Steven Levitt, the original rogue economist, and Stephen Dubner have spent four years uncovering the hidden side of even more controversial subjects, from terrorism to shark attacks, cable TV to hurricanes. The result is Superfreakonomics...
Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how ...
The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital...
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Knihabrožovaná väzba33,72 €Do 23 – 26 dní
The bible for bringing cutting-edge products to larger markets now revised and updated with new insights into the realities of high-tech marketing. In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life ...
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Knihabrožovaná väzba22,95 €Na sklade 1 ks
Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, ...
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Knihabrožovaná väzba15,60 €-2 %Do 24 – 29 dní
With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that mak
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Knihabrožovaná väzba23,57 €Viac ako 30 dní
In today's world, ethics can be complicated and its boundaries blurred. Should businesses go beyond their legal obligations? Should a radical thinker with an extremist following be invited to defend their position alongside more mainstream public figures?
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Knihabrožovaná väzba18,50 €Na sklade 1 ks
True or false? In selling high-value products or services: "closing" increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill;...
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Knihabrožovaná väzba33,13 €-10 %Na sklade 2 ks
What is less well known, though, is how close this iconic company came to total collapse in 2003. Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep ...
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Knihabrožovaná väzba11,16 €-3 %Viac ako 30 dní
Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, ...
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Knihabrožovaná väzba69,13 €Do 24 – 29 dní
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