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The 22 Immutable Laws of Marketing - Al Ries, Jack Trout, Profile Books, 1994
The 22 Immutable Laws of Marketing 
EN

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing...

  • Knihabrožovaná väzba
    12,92 €
    -7 %
    Do 24 – 29 dní

Give and Take - Adam Grant, Weidenfeld and Nicolson, 2014
 
Give and Take - Adam Grant, Viking, 2013
Give and Take 
EN

Everybody knows that hard work, luck and talent each plays a role in our working lives. In his landmark book, Adam Grant illuminates the importance of a fourth, increasingly critical factor – that the best way to get to the top is...

  • Knihabrožovaná väzba
    11,95 €
    Na sklade 1 ks
  • Čítanávýborný stav
    9,56 €
    -20 %
    Na sklade

Predictably Irrational - Dan Ariely, HarperCollins, 2009
Predictably Irrational 
EN

'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.'

  • Knihabrožovaná väzba
    13,21 €
    -12 %
    Na sklade 2 ks
  • Čítanámierne opotrebovaná
    5,84 €
    -35 %
    Na sklade

This is Marketing - Seth Godin, Portfolio, 2018
This is Marketing 
EN
Martinus
Martinusáčka odporúča 5

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books...

  • Knihabrožovaná väzba
    21,12 €
    -4 %
    Na sklade 1 ks

Nonviolent Communication - Marshall B. Rosenberg, PuddleDancer, 2015
Nonviolent Communication 
EN

The latest edition of the communication guide that has sold more than 1,000,000 copies An enlightening look at how peaceful communication can create compassionate connections with family, friends, and other acquaintances, this international ...

  • Knihabrožovaná väzba
    22,44 €
    Na sklade 1 ks

Copywriting: Successful writing for design, advertising and marketing - Gyles Lingwood, Mark Shaw, Quercus, 2022
Copywriting: Successful writing for design, advertising and marketing 
EN

This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing,retailing,catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout...

  • Knihabrožovaná väzba
    32,19 €
    -2 %
    Viac ako 30 dní

Ogilvy on Advertising - David Ogilvy, Welbeck, 2023
 
Ogilvy on Advertising - David Ogilvy, Welbeck, 2007
Ogilvy on Advertising 
EN

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...

  • Knihabrožovaná väzba
    14,65 €
    -2 %
    Viac ako 30 dní

The Power of Communication and The Gallery - Jitka Černá, Miriam Margala, Jana Boučková, Olga Trčková, Ekopress, 2018
The Power of Communication and The Gallery 
EN

Kniha „Síla komunikace a umělecká galerie“ se zabývá tématy a náměty, které dosud nebyly dostatečně studovány a popsány. Autoři zde specificky aplikují...

  • Knihabrožovaná väzba
    30,58 €
    -9 %
    Na sklade 1 ks
  • Čítanávýborný stav
    23,56 €
    -30 %
    Na sklade

Purple Cow - Seth Godin, Penguin Books, 2005
Purple Cow 
EN

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, ...

  • Knihabrožovaná väzba
    15,00 €
    Na sklade 1 ks
  • Čítanávýborný stav
    10,50 €
    -30 %
    Na sklade

Growth Hacker Marketing - Ryan Holiday, Profile Books, 2014
Growth Hacker Marketing 
EN

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible...

  • Knihabrožovaná väzba
    12,35 €
    -5 %
    Na sklade 1 ks

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Superfreakonomics - Steven D. Levitt, Stephen J. Dubner, Penguin Books, 2010
Superfreakonomics 
EN

Steven Levitt, the original rogue economist, and Stephen Dubner have spent four years uncovering the hidden side of even more controversial subjects, from terrorism to shark attacks, cable TV to hurricanes. The result is Superfreakonomics...

  • Knihabrožovaná väzba
    10,95 €
    Viac ako 30 dní
  • Čítanávýborný stav
    10,49 €
    -30 %
    Na sklade

Marketing Fashion - Harriet  Posner, Laurence King Publishing, 2015
Marketing Fashion 
EN

Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how ...

  • Knihabrožovaná väzba
    37,59 €
    -2 %
    Do 2 – 7 dní
  • Čítanámierne opotrebovaná
    23,10 €
    -40 %
    Na sklade

Understanding Digital Marketing - Damian Ryan, Kogan Page, 2020
Understanding Digital Marketing 
EN

The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital...

  • Knihabrožovaná väzba
    33,72 €
    Do 23 – 26 dní

Crossing the Chasm - Geoffrey A. Moore, HarperCollins, 2014
 
Crossing the Chasm - Geoffrey A. Moore, Capstone, 1998
Crossing the Chasm 
EN

The bible for bringing cutting-edge products to larger markets now revised and updated with new insights into the realities of high-tech marketing. In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life ...

  • Knihabrožovaná väzba
    22,95 €
    Na sklade 1 ks

To Sell is Human - Daniel H. Pink, Canongate Books, 2018
 
To Sell is Human - Daniel H. Pink, Riverhead, 2013
To Sell is Human 
EN

Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, ...

  • Knihabrožovaná väzba
    15,60 €
    -2 %
    Do 24 – 29 dní

Word of Mouth Marketing - Andy Sernovitz, Guy Kawasaki, Seth Godin, PressBox, 2015
Word of Mouth Marketing 
EN

With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that mak

  • Knihabrožovaná väzba
    23,57 €
    Viac ako 30 dní

The Power of Ethics - Susan Liautaud, Simon & Schuster, 2021
The Power of Ethics 
EN

In today's world, ethics can be complicated and its boundaries blurred. Should businesses go beyond their legal obligations? Should a radical thinker with an extremist following be invited to defend their position alongside more mainstream public figures?

  • Knihabrožovaná väzba
    18,50 €
    Na sklade 1 ks

SPIN Selling - Neil Rackham, Gower, 2007
SPIN Selling 
EN

True or false? In selling high-value products or services: "closing" increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill;...

  • Knihabrožovaná väzba
    33,13 €
    -10 %
    Na sklade 2 ks

Brick by Brick - David Robertson, Bill Breen, Random House, 2014
Brick by Brick 
EN

What is less well known, though, is how close this iconic company came to total collapse in 2003. Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep ...

  • Knihabrožovaná väzba
    11,16 €
    -3 %
    Viac ako 30 dní

Marketing Research - Nigel Bradley, Oxford University Press, 2013
Marketing Research 
EN

Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, ...

  • Knihabrožovaná väzba
    69,13 €
    Do 24 – 29 dní


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Brisingr - Christopher Paolini, 2009
Brisingr
Christopher Paolini