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The 22 Immutable Laws of Marketing
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing...
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing...
„Dávaj si dobrý pozor, aké knihy čítaš a s akými ľuďmi sa stretávaš. Tvoj charakter a činy budú ovplyvnené jedným aj druhým.“