Samsung Rising - Geoffrey Cain

17,99 €

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Samsung Rising - Geoffrey Cain
Samsung Rising - Geoffrey Cain

Samsung Rising

How an Upstart Company from South Korea Overtook Sony and Apple to Become the Worldwide Leader in Technology

Can the Asian giant beat Apple? Based on years of reporting on Samsung for the Economist, the Wall Street Journal, and Time from his base in South Korea, and his countless... Čítať viac

Vydavateľstvo
Virgin Books, 2020
Počet strán
400

Can the Asian giant beat Apple? Based on years of reporting on Samsung for the Economist, the Wall Street Journal, and Time from his base in South Korea, and his countless sources inside and outside the company... Čítať viac

  • Brožovaná väzba
  • Angličtina
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Can the Asian giant beat Apple?

Based on years of reporting on Samsung for the Economist, the Wall Street Journal, and Time from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers the first deep look behind the curtains of the biggest company nobody knows.

How has this happened? Forty years ago, Samsung was a rickety Korean agricultural conglomerate that produced sugar, paper, and fertilizer. But with the rise of the PC revolution, Chairman Lee Byung-chul came up with an incredibly risky multimillion dollar plan to make Samsung a major supplier of computer chips. Lee had been wowed by a young Steve Jobs who sat down with the chairman to offer his advice, and Lee quickly became obsessed with creating a tech empire.

Today, Samsung employs over 350,000 people – over four times as many as Apple – and their revenues have grown 40 times their 1987 level. Samsung alone now make up more than 20% of South Korea’s exports and sells more smartphones than any other company in the world. And furthermore, they don’t just make their own phones, but are one of Apple’s chief supplier on technology critical to the iPhone. Yet their disastrous recall of the Galaxy Note 7, with numerous reports of phones spontaneously bursting into flames, reveals the dangers of the company's headlong attempt to overtake Apple at any cost.

A sweeping, insider account of the Korean's company's ongoing war against the likes of Google and Apple, Samsung Rising shows how a determined and fearless Asian competitor is poised to take on the giants of the tech world.
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Počet strán
400
Väzba
brožovaná väzba
Rozmer
153×234 mm
Hmotnosť
506 g
Rok vydania
2020
Naše katalógové číslo
726795
Jazyk
angličtina
Vydavateľstvo
Virgin Books
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Shines an incisive and entertaining light into the secretive world of the South Korean technology giant shaping our digital lives in ways we probably can't imagine.
- Brad Stone

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