Advertising Today - Warren Berger
Advertising Today
68,02 €
Pridajte túto knihu do košíka a poštovné máte zadarmo :)

More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all of its own, but also as a defining element of popular culture...

Čítať viac
68,02 €

Bežná cena Bežne 71,37 €

Ušetríte 5 %
Dodanie môže trvať viac ako tri týždne

Odporúčané tituly a kolekcie

Viac o knihe

More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all of its own, but also as a defining element of popular culture. Advertising Today provides a thematic overview of the evolution of advertising around the world over the past thirty years, charting influences from the political and social upheavals of the 1960s to the influence of the Internet in the 1990s. Each chapter includes an interview with a key figure in advertising Eincluding Italy’s Oliviero Toscani of the controversial Benetton campaigns, American comedian and American-Express spokesperson Jerry Seinfeld, and British adman John Hegarty of Bartle Boyle Hegarty, creator of the world-famous Levi’s ads. In analysing specific advertisements, the book simultaneously acts as a history of sorts of global pop culture and a record of the social, cultural, and geo-political temperature-changes that affect our image-saturated environment. Included are over 500 advertisements originally seen in a wide range of media: print, television, billboards, the Internet, and even the very recent, so-called ‘guerrilla’ advertising - in which practically anything (pieces of fruit, sand dunes on a beach, sidewalks) can act as a surface for promoting a product.
Čítať viac
Našli ste v našom obsahu nejaké nepresnosti?
Dajte nám o tom vedieť.

Máte o knihe viac informácií ako je na tejto stránke alebo ste našli chybu? Budeme vám veľmi vďační, ak nám pomôžete s doplnením informácií na našich stránkach.

Počet strán
512
Väzba
brožovaná väzba
Rozmer
250×290 mm
ISBN
0714843873
Rok vydania
2004
Naše katalógové číslo
27360
Téma
reklama
Jazyk
angličtina
Vydavateľstvo
Phaidon

Recenzie

Ako sa vám páčila kniha?

Čítať viac

„Keď som nemal čo stratiť, dostalo sa mi všetkého. Keď som prestal byť tým, kým som bol, našiel som sám seba. Keď som spoznal poníženie, a napriek tomu som kráčal ďalej, pochopil som, že si môžem slobodne vybrať osud.“

Záhir - Paulo Coelho
Záhir
Paulo Coelho