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Alan Mulally and the Fight to Save Ford Motor Company

The Crowood, 2013
Vydavateľstvo
The Crowood, 2013

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and ...

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At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.—From publisher description.
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Počet strán
422
Hmotnosť
330 g
Rok vydania
2013
Väzba
brožovaná väzba
Jazyk
anglický
Vydavateľstvo
The Crowood
Rozmer
130×205 mm
ISBN
9780307886064
Naše katalógové číslo
248455

Recenzie

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Kúpte spolu
American Icon - Bryce G. Hoffman
Today and Tomorrow - Henry Ford
67,12 €

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Wiesław Brudziňski