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Word of Mouth Marketing

How Smart Companies Get People Talking

PressBox, 2015
Vydavateľstvo
PressBox, 2015

With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that mak

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With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations: 3 Reasons People Talk About You; 4 Rules of Word of Mouth Marketing; 5 Ts of Word of Mouth Marketing; 6 Big Ideas: Deep Stuff That Changes Marketing Forever. Find out what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion and why some multi-million-dollar advertising campaigns fail to get noticed. Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.
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Kúpte spolu
Word of Mouth Marketing - Andy Sernovitz, Guy Kawasaki, Seth Godin
Marketing - Jitka Vysekalová
32,44 €
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Počet strán
217
Hmotnosť
374 g
Rok vydania
2015
Väzba
brožovaná väzba
Jazyk
anglický
Vydavateľstvo
PressBox
Rozmer
153×227 mm
ISBN
9780983429036
Naše katalógové číslo
227360

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Čítaj viac
Kúpte spolu
Word of Mouth Marketing - Andy Sernovitz, Guy Kawasaki, Seth Godin
Marketing - Jitka Vysekalová
32,44 €

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