The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and the way people are using them, are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to digital marketing channels and strategy.
Clear, informative and entertaining it will help readers to:
- Understand and choose online marketing channels to get their products and services to market with detailed chapters on: search; email; social media; mobile; performance marketing; online PR and content marketing.
- Understand the origins of digital marketing; the scale of the current online marketplace and its unfolding opportunities; and the trends that are shaping its future
- Achieve the competitive edge to keep them ahead of the pack