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Crowdsourcing - Daren C. Brabham, The MIT Press, 2013

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Crowdsourcing - Daren C. Brabham, The MIT Press, 2013
Crowdsourcing - Daren C. Brabham, The MIT Press, 2013

Crowdsourcing

In this accessible but authoritative account, grounded in the empirical literature, Daren Brabham explains what crowdsourcing is, what it is not, and how it works... Čítať viac

Vydavateľstvo
The MIT Press, 2013
Počet strán
176

In this accessible but authoritative account, grounded in the empirical literature, Daren Brabham explains what crowdsourcing is, what it is not, and how it works... Čítať viac

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  • Angličtina

14,95 €

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Crowdsourcing - Daren C. Brabham, The MIT Press, 2013
14,95 €

Viac o knihe

Ever since the term “crowdsourcing” was coined in 2006 by Wired writer Jeff Howe, group activities ranging from the creation of the Oxford English Dictionary to the choosing of new colors for M&Ms have been labeled with this most buzz-generating of media buzzwords. In this accessible but authoritative account, grounded in the empirical literature, Daren Brabham explains what crowdsourcing is, what it is not, and how it works.

Crowdsourcing, Brabham tells us, is an online, distributed problem solving and production model that leverages the collective intelligence of online communities for specific purposes set forth by a crowdsourcing organization - corporate, government, or volunteer. Uniquely, it combines a bottom-up, open, creative process with top-down organizational goals. Crowdsourcing is not open source production, which lacks the top-down component; it is not a market research survey that offers participants a short list of choices; and it is qualitatively different from predigital open innovation and collaborative production processes, which lacked the speed, reach, rich capability, and lowered barriers to entry enabled by the Internet.

Brabham describes the intellectual roots of the idea of crowdsourcing in such concepts as collective intelligence, the wisdom of crowds, and distributed computing. He surveys the major issues in crowdsourcing, including crowd motivation, the misconception of the amateur participant, crowdfunding, and the danger of “crowdsploitation” of volunteer labor, citing real-world examples from Threadless, InnoCentive, and other organizations. And he considers the future of crowdsourcing in both theory and practice, describing its possible roles in journalism, governance, national security, and science and health.
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Počet strán
176
Väzba
brožovaná väzba
ISBN
9780262518475
Rok vydania
2013
Naše katalógové číslo
149116
Jazyk
angličtina
Vydavateľstvo
The MIT Press
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Crowdsourcing - Daren C. Brabham, The MIT Press, 2013
Crowdsourcing For Dummies - David Grier, John Wiley & Sons, 2013
39,87 €

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Crowdsourcing - Daren C. Brabham, The MIT Press, 2013
Crowdsourcing For Dummies - David Grier, John Wiley & Sons, 2013
39,87 €

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