Waiting for Your Cat to Bark? - Bryan Eisenberg, Jeffrey Eisenberg, Nelson

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Waiting for Your Cat to Bark? - Bryan Eisenberg, Jeffrey Eisenberg, Nelson
Waiting for Your Cat to Bark? - Bryan Eisenberg, Jeffrey Eisenberg, Nelson

Waiting for Your Cat to Bark?

Persuading Customers When They Ignore Marketing

Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer perceives as relevant is the thing successful marketers... Čítať viac

Vydavateľstvo
Nelson
Počet strán
240

Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer perceives as relevant is the thing successful marketers must anticipate, plan, and deliver on... Čítať viac

  • Pevná väzba
  • Angličtina

19,99 €

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Waiting for Your Cat to Bark? - Bryan Eisenberg, Jeffrey Eisenberg, Nelson
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Viac o knihe

Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer perceives as relevant is the thing successful marketers must anticipate, plan, and deliver on. Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing offers Persuasion Architecture, a proven Persona-based methodology. Persuasion Architecture enables marketers to anticipate different angles from which customers frame their questions and then coordinate messaging across multiple channels so that marketers can create predictive models of customer behavior. Don't miss out on learning about this six-sigma marketing approach that can skyrocket the effectiveness of your interactive marketing.
Čítať viac
Počet strán
240
Väzba
pevná väzba
Naše katalógové číslo
91158
Jazyk
angličtina
Vydavateľstvo
Nelson
Kategorizácia

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