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Logo Savvy

    Vydavateľstvo
    Rockport, 2007

    After the business plan, the first step for any new company is choosing a name-a seemingly simple activity which can be extremely challenging...

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    Popis knihy

    After the business plan, the first step for any new company is choosing a name-a seemingly simple activity which can be extremely challenging. The next and equally challenging step is designing a logo that is eye catching, appropriate, and reflective of the chosen name of the business. Even for the seasoned designer, this is a remarkably difficult task. Logo Savvy will help readers understand how to define the right approach and achieve an innovative and unique solution for both the name and the logo design. Chapters showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies which have developed a visual identity in tandem with a name. Case studies, corresponding side bars, and tips provide designers with the inspiration and tools they need to find the right approach for their own clients.
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    Počet strán
    192
    ISBN
    9781592533046
    Naše katalógové číslo
    34850
    Väzba
    pevná väzba
    Rok vydania
    2007
    Jazyk
    anglický
    Vydavateľstvo
    Rockport
    Kategorizácia

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