Gucci. Just the name conjures up images of la dolce vita – Cinecittà stars strolling on the Via Condotti; Jackie O and her signature bag; the Studio 54 chant ‘Halston, Gucci, Fiorucci’; Tom Ford’s sexy, minimalist era, during which stars and socialites lined up to wear his clothes; and now the fresh and joyous vision of Frida Giannini, the line’s new creative director.