Companies support the game with millions on advertising campaings using the very starts of the sport, but there is another side to traditional football advertising. Enthusiasm and celebration of the sport are visually and unofficially expressed at street level in cities the world over and, like music, football culture is a theme of major influence for many young designers. Play Loud! presents graphic street art as well as football-inspired illustrations, posters and flyers from around the world. Each country has its own way of showing its passion for the game. It is an eclectic, visual compilation taking you on a fantastically colourful journey around the world. With stunning visuals, Play Loud! also appeals to a general audience along with all those interested inthe sport. Goooaaaal!