Knihy
E-knihy

Advertising Today

Vydavateľstvo
Phaidon, 2004

More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all of its own, but also as a defining element of popular culture...

Čítaj viac

67,80 €

Bežná cena Bežne 71,37 €

Ušetríte 5%
Nestíhame do Vianoc :(

Dodanie môže trvať viac ako tri týždne

Odporúčané tituly a kolekcie

67,80 €

Viac o knihe

More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all of its own, but also as a defining element of popular culture. Advertising Today provides a thematic overview of the evolution of advertising around the world over the past thirty years, charting influences from the political and social upheavals of the 1960s to the influence of the Internet in the 1990s. Each chapter includes an interview with a key figure in advertising Eincluding Italy’s Oliviero Toscani of the controversial Benetton campaigns, American comedian and American-Express spokesperson Jerry Seinfeld, and British adman John Hegarty of Bartle Boyle Hegarty, creator of the world-famous Levi’s ads. In analysing specific advertisements, the book simultaneously acts as a history of sorts of global pop culture and a record of the social, cultural, and geo-political temperature-changes that affect our image-saturated environment. Included are over 500 advertisements originally seen in a wide range of media: print, television, billboards, the Internet, and even the very recent, so-called ‘guerrilla’ advertising - in which practically anything (pieces of fruit, sand dunes on a beach, sidewalks) can act as a surface for promoting a product.
Čítaj viac
Kúpte spolu
Advertising Today - Warren Berger
Cigaretka na dva ťahy - Dominik Dán
79,52 €
Ušetríte 5,80 €
Našli ste v našom obsahu nejaké nepresnosti?
Dajte nám o tom vedieť.

Máte o knihe viac informácií ako je na tejto stránke alebo ste našli chybu? Budeme vám veľmi vďační, ak nám pomôžete s doplnením informácií na našich stránkach.

Počet strán
512
Jazyk
anglický
Vydavateľstvo
Phaidon
Väzba
brožovaná väzba
ISBN
0714843873
Naše katalógové číslo
27360
Rozmer
250×290 mm
Rok vydania
2004

Recenzie

Ako sa vám páčila kniha?

Kúpte spolu
Advertising Today - Warren Berger
Cigaretka na dva ťahy - Dominik Dán
79,52 €
Ušetríte 5,80 €