The second novel from Costa First Novel Award shortlisted author Nikesh Shukla. The first and last thing I do every day is see what strangers are saying about me. Kitab Balasubramanyam has had a rough few months. His girlfriend left him. He got fired from the job he hated for writing a novel on company time, but the novel didn’t sell and now he’s burning through his mum’s life insurance money. His father has more success with women than he does, and his Facebook comments get more likes. Kitab is reduced to spending all of his time in his flat with his brother Aziz, coming up with ideas for novelty Tumblrs and composing amusing tweets. But now even Aziz has left him, travelling to America to find his doppelganger.