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Islamic Branding and Marketing - Paul Temporal, Gardners, 2012

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Islamic Branding and Marketing - Paul Temporal, Gardners, 2012
Islamic Branding and Marketing - Paul Temporal, Gardners, 2012

Islamic Branding and Marketing

Creating A Global Islamic Business

Islamic Branding and Marketing: Creating A Global Islamic Businessprovides a complete guide to building brands in the largest consumer market in the world... Čítať viac

Vydavateľstvo
Gardners, 2012
Počet strán
324

Islamic Branding and Marketing: Creating A Global Islamic Businessprovides a complete guide to building brands in the largest consumer market in the world... Čítať viac

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  • Angličtina

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Islamic Branding and Marketing - Paul Temporal, Gardners, 2012
37,70 €

Viac o knihe

Islamic Branding and Marketing: Creating A Global Islamic Businessprovides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion.

As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities. Author Paul Temporal explains how to develop and manage brands and businesses for the fast-growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses issues such as:

- How is the global Muslim market structured?
- What opportunities are there in Islamic brand categories, including the digital world?
- What strategies should non-Muslim companies adopt in Muslim countries?

More than 30 case studies illustrate practical applications of the topics covered, including Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim Inc, and more.

Whether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, Islamic Branding and Marketing is an indispensable resource that will help build, improve and secure brand equity and value for your company.
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Počet strán
324
Väzba
pevná väzba
Rozmer
162×237 mm
Hmotnosť
769 g
ISBN
9780470825396
Rok vydania
2012
Naše katalógové číslo
145766
Jazyk
angličtina
Vydavateľstvo
Gardners
Kategorizácia

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