Onward

How Starbucks Fought for Its Life Without Losing Its Soul

Howard Schultz

In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In "Onward," he shares this... Čítať viac

Vydavateľstvo: Rodale Press, 2012

Počet strán: 350

Brožovaná väzba
Angličtina

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Ďalšie knižné vydania

Onward - Howard Schultz, Wiley-Blackwell, 2011

Pevná väzba s prebalom
Angličtina, 2011

Vypredané

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#malé a stredné firmy

In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In "Onward," he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

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